About Klook
We are a leading pan-regional experiences platform in Asia Pacific, purpose built to digitalize experiences and make them accessible to every traveler.
At Klook, we inspire people to discover and book experiences around the world. Social media is at the heart of how we connect with travelers. We're looking for a social-first content creator. This role blends strategy, execution, and personality. You'll own our social presence in Thailand by creating engaging content, jumping on trends, and building community that loves travel as much as you do.
We work hard and play hard, upkeeping our high-performing culture as we are guided daily by our 6 core values:
- Customer First
- Push Boundaries
- Critical Thinking
- Build for Scale
- Less is More
- Win as One
We never settle, and together, we believe in achieving greater heights and realizing endless possibilities ahead of us in the dynamic new era of travel. Care to be a part of this revolution Join us!
What You'll Do (Main Accountabilities)
Content Strategy & Creation
- Own the Content Calendar: Plan and execute a social media content calendar across Facebook, Instagram, and TikTok, with a strong focus on growth and engagement.
- End-to-End Content Creation: Conceptualize, film, edit, and publish short-form video including captions, subtitles, and voiceovers and static content.
- Storytelling & Copywriting: Write engaging, platform-native captions and narratives that resonate with local audiences.
- Trend Adaptation: Monitor global and local trends and translate them into culturally relevant, on-brand content for the Thai audience.
- Creative Collaboration: Partner with designers and videographers for larger campaigns while being able to independently create mobile-first content.
Community & Engagement
- Community Management: Actively engage with followers, responding to comments and conversations to build a loyal community.
- Trend Hijacking: Spot opportunities in real time and create timely content that taps into what people are talking about.
- Brand Advocacy: Identify and engage with content creators, fans, and communities to amplify Klook's presence.
- Crisis Awareness: Monitor sentiment and respond to sensitive issues thoughtfully and quickly.
Performance & Analytics
- Growth-Driven Execution: Take ownership of growing our social channels through content experimentation and iteration.
- Data-Driven Optimization: Track and analyze performance (views, engagement, shares, conversions) and continuously refine content strategy.
- Reporting: Share clear, actionable insights and recommendations based on performance data.
What You'll Need (Capabilities)
Essential Skills & Experience
- 1–2 years of relevant experience in social media, content creation, or community management (travel, lifestyle, or consumer brands preferred).
- Hands-on creator skills: You can shoot, edit, and produce mobile-first video content, including voiceovers and basic editing techniques with proficiency in video editing tools such as CapCut, and comfortable with basic design tools such as Canva for quick static content.
- Deep social understanding: Strong intuition for what works on TikTok, Instagram, and Facebook—formats, trends, and audience behavior.
- Language Proficiency: Strong written and verbal skills in Thai and English.
- Analytical mindset: Comfortable using data and performance metrics to improve content.
Mindset & Personality
- Creator Mentality: You're comfortable being on camera and representing the brand when needed. You enjoy experimenting with content and putting ideas out into the world.
- Fast & Agile: You move quickly, adapt to trends, and are comfortable working in a fast-paced environment.
- Curious & Growth-Oriented: You're always learning, testing, and improving your craft.
- Positive, Proactive Energy: You bring momentum to the team and take initiative.
- Willing to Travel: Open to occasional travel within and outside Thailand for content creation and on-location shoots.
What You'll Get
- An awesome team of international colleagues
- A rare chance to build a global travel and leisure brand with a long runway of opportunities ahead
- An environment that values and supports your growth
- Ownership of projects with real impact
- No boredom! Every day is a new exciting challenge
Klook is proud to be an equal opportunity employer. We hire talented and passionate people of all backgrounds. We believe that a joyful workplace is an inclusive workplace, one where employees from all walks of life have an equal opportunity to thrive. We're dedicated to creating a welcoming and supportive culture where everyone belongs.
Klook does not accept unsolicited resumes from any temporary staffing agency, placement service or professional recruiter (Agency). Klook will not be responsible for, and will not pay, any fees, commissions or other payments related to such unsolicited resumes.
An Agency must obtain advance written approval from Klook's Talent Acquisition Team to submit resumes, and then only in conjunction with a valid fully-executed agreement for service and in response to a specific job opening for which the Agency has been requested to submit resumes for. Klook will not be responsible for, and will not pay, any fees, commissions or other payments to any Agency that does not have such agreement in place or does not comply with the foregoing. 
