Brand Manager

• Brand Promotion & Awareness: Develop and execute strategic marketing campaigns to promote brand awareness and engage with target audiences through a mix of KOLs (Key Opinion Leaders), PR, Communication, CRM, and Event planning.
• Product Development: Lead the development of new cosmetic products for the house brand in collaboration with international OEMs, ensuring alignment with market trends, consumer needs, and brand values.
• Marketing & Retail Synergy: Align marketing plans with retail operations to drive sales, enhance brand awareness, and improve customer relationship management, ensuring a seamless customer experience across channels.
• Customer Retention & CRM Activations: Develop and manage year-round CRM activations to retain existing customers and foster long-term relationships through personalized communication and offers.
• Business Growth: Maximize profitability in the e-retail business by implementing effective promotions, targeted social media advertising, and maintaining a strong, consistent brand image across all platforms. Manage counter brand in store or department store.
• Demand Planning: Collaborate with internal teams to develop demand plans, ensuring adequate stock levels and optimized sales performance.
• Budget Control & P&L Management: Oversee the marketing budget and P&L, ensuring financial goals are met while maintaining cost-effective marketing strategies.
• Manage overall counter operations: drive sales performance, supervise beauty advisors, and ensure excellent customer service and brand image at the cosmetic counter.

Qualifications:

• Proven experience in marketing, CRM, and retail operations, preferably in the lifestyle or luxury sector.
• Strong expertise in developing and executing marketing strategies, including KOL collaborations, PR campaigns, and event management.
• In-depth knowledge of digital marketing, including social media ads, e-commerce platforms, and online promotions.
• Experience with budget management, P&L analysis, and demand planning to drive business growth.
• Excellent communication and interpersonal skills, with the ability to build and maintain strong relationships with customers and key stakeholders.
• Analytical mindset with the ability to interpret data and make informed decisions.
• Strong organizational and project management skills, with the ability to manage multiple campaigns simultaneously.
• Successful experience in building a beauty and cosmetic brand is a plus.
• Fluency in English and Thai (must coordinate with overseas suppliers).