About Ripples Commerce
Ripples Commerce is Thailand's leading and fastest-growing Social Commerce agency and e-commerce enabler, consistently ranked among the top TikTok Shop Partners in the country.
We build full-funnel commerce and marketing solutions designed to scale brands across TikTok, Shopee, Lazada, and beyond. From strategy to execution, we transform creativity into conversion and content into measurable growth.
In just over two years, we've grown from a startup into a 200+ person organization, partnering with both local champions and global brands. At Ripples, we're not just adapting to the future of commerce — we're helping shape it.
About The Role
We are looking for a commercially driven and consumer-focused Brand Manager to lead the growth of a leading beauty and personal care brand in Thailand.
This role will be responsible for brand strategy, marketing execution, e-commerce growth, social commerce activation, and commercial performance across the Thai market. The successful candidate will work closely with regional stakeholders, platform partners, creators, and internal cross-functional teams to drive sustainable brand growth while building a strong local presence.
This is a highly visible leadership role for someone who combines strategic thinking, strong execution capabilities, commercial acumen, and a deep understanding of consumer behavior.
Key Responsibilities
Brand Strategy & Positioning
- Develop and execute localized brand strategies aligned with global brand objectives.
- Define brand positioning, key messaging, and consumer communication frameworks.
- Build long-term brand equity while delivering short-term commercial growth.
Marketing Campaigns & Product Launches
- Lead integrated marketing campaigns across online and offline channels.
- Manage product launch strategies, go-to-market planning, and campaign execution.
- Oversee seasonal campaigns, hero SKU activations, and key commercial moments.
Social Commerce & Creator Marketing
- Drive growth through TikTok Shop, livestreaming, affiliate programs, short-form video content, and creator partnerships.
- Build and manage relationships with KOLs, KOCs, creators, and affiliate networks.
- Develop scalable content and creator strategies that support both brand awareness and sales performance.
E-commerce & Commercial Growth
- Own performance across TikTok Shop, Shopee, Lazada, and other digital commerce channels.
- Develop platform-specific growth strategies, promotional calendars, merchandising plans, and campaign execution.
- Monitor channel performance and identify opportunities to improve revenue, profitability, and customer acquisition.
Creative & Content Development
- Translate brand strategy into compelling creative campaigns and content initiatives.
- Collaborate with internal creative teams, agencies, and content creators to ensure high-quality output.
- Ensure brand consistency across all consumer touchpoints.
Performance Analysis & Reporting
- Track and analyze brand, marketing, and commercial KPIs.
- Conduct campaign performance reviews and provide actionable recommendations.
- Develop dashboards and reporting frameworks for management and regional stakeholders.
Cross-Functional Collaboration
- Partner closely with commercial, marketing, operations, supply chain, finance, and external stakeholders.
- Coordinate with regional teams to ensure local execution aligns with broader business objectives.
- Manage platform relationships and external agency partners.
Team Leadership
- Lead, coach, and develop a small team of marketing and commercial professionals.
- Set clear objectives, performance expectations, and development plans.
- Foster a culture of accountability, collaboration, and continuous improvement.
Budget & Business Management
- Manage marketing and activation budgets effectively.
- Ensure investments are aligned with business objectives and ROI expectations.
- Contribute directly to revenue, profitability, and market share growth.
Qualifications
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- Minimum 5 years of experience in Brand Management, Marketing, E-commerce, Trade Marketing, or related functions.
- At least 2 years of experience managing teams or leading projects.
- Experience within Beauty, Skincare, Cosmetics, Personal Care, FMCG, or related consumer industries is highly preferred.
- Strong understanding of TikTok Shop, Shopee, Lazada, and social commerce ecosystems.
- Proven experience working with influencers, creators, affiliates, and digital marketing campaigns.
- Strong analytical and commercial mindset with advanced Excel or Google Sheets capabilities.
- Comfortable working with performance metrics, consumer insights, and business reporting.
- AI proficiency is expected, including practical use of AI tools to enhance productivity, research, content development, and decision-making.
- Fluent Thai with strong working proficiency in English.
- Strong stakeholder management, communication, and project management skills.
- Ability to thrive in a fast-paced, high-growth environment.
What You'll Get
- Opportunity to lead and scale a high-growth consumer brand in Thailand.
- End-to-end ownership across brand, marketing, social commerce, and commercial performance.
- Exposure to leading e-commerce and social commerce strategies across Southeast Asia.
- Direct collaboration with regional and global stakeholders.
- Opportunity to build and develop a high-performing team.
- Dynamic, entrepreneurial, and fast-moving work environment.
- Significant career growth opportunities within one of Thailand's fastest-growing commerce organizations.
