Brand Marketing Manager

About KAIA

KAIA is a portfolio of luxury outdoor resorts set in beautiful natural landscapes, built around connection to people, place, and a deeper sense of purpose.

Each KAIA destination feels alive, shaped by its surroundings, and defined by local stories and culture. Designed for the modern traveler seeking freedom, authenticity, and exploration, every resort brings together nature, wellness, and human connection in a way that feels both alive and grounding.

KAIA Koh Phangan

Set along the northeastern coastline of Koh Phangan, KAIA's flagship is a beachfront luxury tented resort where nature, wellness, and shared connection come together through movement, ritual, and dining.

Recognized by Condé Nast Traveler as one of the Most Exciting Hotel Openings of 2026, KAIA Koh Phangan is owned and operated by Bound and Beyond, the team behind Four Seasons Hotel Bangkok at Chao Phraya River and Capella Bangkok, ranked #2 and #3 among the World's 50 Best Hotels in 2025.

Our People

We are building a team of people who value presence, care, and genuine human connection. At KAIA, hospitality is shaped by how people make others feel through collaboration, intention, and shared experiences rooted in nature, wellness, and community.

Whether behind the scenes or guest facing, every role contributes to creating an environment that feels thoughtful, welcoming, and connected to its surroundings.

We're looking for people who are excited to help build something intentional, contribute ideas, and grow with us from the ground up.

About the Role

We are looking for a creative thinker, storyteller and brand builder who is excited by the opportunity to create something from the ground up. Someone who is curious about culture, design, travel, wellness, food, people and the world around them and knows how to turn those interests into ideas that people want to see, experience and share.

You will report to the Director of Brand to shape how KAIA shows up in the world, from brand ideas and campaigns to social content, partnerships, experiences, events and the details that make the brand distinctive.

We are looking for someone who is hands-on, entrepreneurial and creatively driven. A hospitality background is a plus, but not required. We're equally open to candidates coming from a creative agency, lifestyle brand, media, design, F&B, wellness, travel or culture.

*This role is based in Bangkok, with monthly travel to KAIA Koh Phangan required.

Key Responsibilities

Brand & Creative

• Work closely with the Director of Brand to shape and bring KAIA's brand to life across every channel and touchpoint.
• Develop creative ideas, stories, campaigns and experiences that make KAIA distinctive, culturally relevant and memorable.
• Translate brand strategy into compelling content, campaigns, partnerships and activations across digital, social, PR, wellness, F&B, and cultural programming.
• Think beyond traditional hospitality marketing to identify new ways for KAIA to build relevance, generate conversation and connect with its audience.
• Ensure KAIA's visual identity, tone of voice and brand positioning are consistently expressed while continuing to evolve and grow the brand.

Social Media & Content

• Own the day-to-day development of KAIA's social presence, from content ideas and storytelling through to planning, publishing and community engagement.
• Develop content concepts around the people, places, experiences, culture and stories that make KAIA unique.
• Coordinate and participate in content creation across campaigns, experiences, partnerships, events and property storytelling.
• Work with photographers, filmmakers, creators and other talent to produce distinctive, high-quality content.
• Identify and develop opportunities with relevant creators, influencers and cultural voices who authentically fit the KAIA world.
• Support media visits, content shoots and collaborations as required.

Digital & Website

• Lead digital marketing initiatives across SEO, SEM, Meta, email and other relevant platforms, working with external agencies and specialists.
• Support campaign reporting, analytics, and performance tracking across paid and organic channels.
• Manage and continuously improve KAIA's website, social platforms and relevant travel and digital listings.
• Stay curious about emerging platforms, AI, digital culture and new ways of reaching and engaging audiences.

Creative Partners & Production

• Build and manage relationships with agencies, designers, photographers and other creative partners.
• Develop clear creative briefs and work collaboratively with partners to turn ideas into strong creative output.
• Lead projects from concept through production and delivery, managing timelines, budgets and approvals while maintaining creative quality.

Partnerships, PR & Experiences

• Identify and support meaningful partnerships and collaborations across culture, wellness, F&B, design, fashion, travel and other relevant communities.
• Work with PR partners to translate brand stories and creative ideas into compelling media opportunities.
• Support media visits, launches, events and industry opportunities where required.
• Look for opportunities to create moments, stories and collaborations that people genuinely want to talk about and share.

Cross-Functional Collaboration

• Work closely with property operations, F&B, wellness, commercial and corporate teams to bring marketing ideas to life.
• Act as a brand champion across the organization, helping teams understand how their work contributes to the KAIA experience.
• Manage multiple projects simultaneously, balancing creative ambition with timelines, budgets and business priorities.

Qualifications & Experience

• Bachelor's degree in Marketing, Communications Management, or a related field.
• Minimum 5 years of experience in marketing, brand management, communications, or digital marketing.
• Experience within hospitality, luxury, lifestyle, wellness, or travel brands is highly preferred.
• Strong understanding of social media, content marketing, digital platforms, and campaign management.
• Experience working with agencies, creative partners, and external stakeholders.