Brand Marketing

Job Description

• Analyze brand positioning and consumer insights.

• Shape and communicate our vision and mission.

• Translate brand elements into plans and go-to-market strategies.

• Manage a team of marketing people working on brand initiatives.

• Lead creative development to motivate the target audience to take action.

• Establish performance specifications, cost and price parameters, market applications and sales estimates.

• Measure and report performance of all marketing campaigns and assess ROI and KPIs.

• Monitor market trends, research consumer markets and competitors activities.

• Oversee new and ongoing marketing and advertising activities.

• Devise innovative growth strategies.

• Align the company around the brand's direction, choices and tactics.

Qualification

• Bachelor's degree or higher in marketing or related fields.

• At least 5-10 years of experience in Brand Management (QSR industry will be advantage)

• Proven ability to develop brand and marketing strategies and communicate recommendations to executives.

• Experience with in identifying target audiences and devising effective campaigns.

• Excellent understanding of the full marketing mix.

• Strong in communication, presentation and analytical skills partnered with a creative mind.

• Data-driven thinking and an affinity for numbers

• Computer literacy: Microsoft office.