About Us:
Paula's Choice, a global skincare leader founded in 1995, that empowers individuals to define beauty on their own terms through science-backed products. We are an ambitious fast-growing brand with an inspiring mission: we uncover the truth about skincare and deliver smart, safe products based on scientific research, without gimmicks and misleading claims. Part of Unilever Prestige Brands since 2021, our mission comes to life through four core values that guide our actions, decisions, and impact.
- Build Trust: We set the standard for skincare, transparency, and shared knowledge.
- Be Bold: We lead through innovation and by challenging the status quo.
- Act with Kindness: We operate with respect and care—for our customers, colleagues, and the planet.
- Create Community: We believe in the power of connection—whether educating customers, supporting each other, or giving back, we grow stronger together.
About the Region:
Our Southeast Asian headquarters is located in Singapore, and currently manages Singapore, Malaysia, Indonesia, Thailand, Philippines and India. Our channels include not only our own DTC platform, but also marketplaces such as Lazada, Shopee, Amazon as well as an offline presence in Unity Pharmacies and Sephora Stores.
About Our Culture:
We're a rapidly growing entrepreneurial team that thrives on change, prioritizing a culture of feedback and inclusivity. Our culture encourages continuous learning and is fuelled by connection, curiosity, and cross-functional collaboration.
Paula's Choice is also committed to diversity! Our customers come from all walks of life and so do we. We hire great people from a wide variety of backgrounds, not just because it's the right thing to do, but because it makes our company stronger. We hope you agree. If you share our values and our enthusiasm for empowering people to achieve their own definition of beautiful, Paula's Choice could be a wonderful fit for you.
Business Development Lead Thailand
As Business Development Lead Thailand, you will be our strategic anchor in establishing and expanding Paula's Choice's foothold in the Thai market. You will lead, identify, and develop our retail and commercial initiatives across Thailand, ensuring excellent execution of our strategic plans.
This role works closely with the SEA hub to oversee the development and management of our offline retail channels—notably Sephora—while identifying and building adjacent business opportunities in the broader offline space.
You will report directly to the Sr. Sales Manager SEA based in Singapore
What will you be doing
- Identify and cultivate new retail and wholesale partnership opportunities to establish, develop, and maintain collaborative relationships within the Thai market.
- Partner with SEA Wholesale and Brand teams to develop and deliver retail initiatives; lead ongoing management and optimization of marketing channels, including pre-campaign analysis, execution, testing, post-campaign analysis, and recommendations for continuous improvement.
- Contribute to the Thailand market marketing strategy and translate it into actionable tactical plans for execution.
- Apply a strong commercial mindset to develop go-to-market models tailored to different retail and wholesale channel partnerships across Thailand.
- Actively network and maintain high-quality partnerships to build brand awareness and expand Paula's Choice presence in the market.
- Serve as the architect of best-in-class campaigns and initiatives across offline retail channels.
- Collaborate closely with the Education team to position Paula's Choice as the most trusted skincare expert in the retail channel.
- Identify and execute B2B growth opportunities—through new collaborations and expansion across wholesale channels.
- Drive achievement of financial targets; provide weekly, monthly, and quarterly business analysis; identify key business drivers and optimization opportunities to meet targets.
- Demonstrate ROI-focused thinking and pursue creative approaches to continuously optimize channel performance.
- Provide ad-hoc translation support for marketing copy and content from English to Thai as needed.
- Stay current with market trends and competitive landscape; identify where investment and focus should be directed.
- Own BA budget and Education budget; build brand loyalty and advocacy among retail partners.
- Ensure timely execution of local social and digital marketing initiatives for wholesale retailers.
- Lead local retailer activations (e.g., House of Sephora) and support Brand team initiatives at retail touchpoints.
- Execute visual merchandising, in-store animations, and outposts with best-in-class standards and optimal ROI.
- Manage vendor relationships, including payment timelines and development of a strong local vendor network.
- Optimize retailer inventory levels and product mix; provide accurate demand forecasts to maintain healthy stock availability and minimize overstock.
- Conduct regular store visits to ensure strong merchandising execution, inventory health, and retail team product knowledge.
- Collaborate cross-functionally with SEA Wholesale, Brand, Finance, Education, Operations, Supply Chain, and Commercial teams to ensure seamless execution of business initiatives.
What will you bring:
- Bachelor level education, within Marketing, Communication or related field.
- Minimum 5-7 Years of experience in a comparable Commercial role
- Demonstrated experience in retail and/or offline channel management—this is essential.
- Experience in beauty and skincare is a plus but not required.
- Strong commercial and analytical mindset with ability to interpret data and drive decisions.
- Excellent communication skills; this role requires extensive cross-functional collaboration across markets and regions.
- Experience in a direct-to-consumer (DTC) environment or within a consumer brand is a plus.
- Result-oriented with a strong drive for continuous optimization and identifying new opportunities.
- Collaborative team player with the ability to influence and activate others to accomplish objectives.
- Demonstrates continuous learning and maintains current knowledge within your discipline.
- Flexible, agile, and open-minded approach to thinking and working.
- Fluent in Thai and English, both verbal and written communication.
Our culture is the result of our behaviours, our personal commitments, our willingness to collaborate, listen and learn. If you recognize yourself in our values, you will feel at home at Paula's Choice:
Each of us is powerful on our own, but together we are unstoppable.
Build Trust: We set the standard for skincare, transparency, and shared knowledge.
Be Bold: We lead through innovation and disrupting the status quo.
Act with Kindness: We operate out of respect and care for our customers, our colleagues, and the planet.
Create Community: We build a welcoming and inclusive community with a culture of growth and empowerment.
Do you recognise yourself in the description above and do you enjoy working in a dynamic and informal work environment Then we'd love to get to know you and hopefully welcome you to join our enthusiastic team soon (yes we move fast, also in our recruitment!). We look forward to receiving your Curriculum Vitae.
Only shortlisted candidates will be contacted.
