Report directly to the VP of Campaign & Channel. The role requires a deep understanding of the overall business and Commercial directives, as well as customer insights, while maintaining operational excellence in campaign execution.
Lead the Platform Campaign team of to plan and execute platform campaigns across such as Mid-month, Pay Day, double digits and all Mega campaigns i.e. 9.9, 11.11, 12.12
Develop holistic campaign strategies aimed at maximizing GMV uplift while ensuring platform investment efficiency. This includes setting campaign KPIs and targets, designing campaign calendars and structure, and allocating platform resources and investments, such as:
Offsite marketing communication channels (e.g., Lazada's social media, KOL/Affiliate engagement)
Barter seller package
Campaign vouchers
Design and manage seller investment requirements for campaign participation, including product discounts, seller mechanics (e.g., seller vouchers, flexi combos), and co-funding mechanisms (e.g., Free Shipping, campaign vouchers). Identify optimal hunting channels and solutions to minimize operational workload for both Commercial and seller teams.
Oversee the end-to-end management of Platform Campaign vouchers to meet campaign objectives and efficiency targets. This includes budgeting, designing voucher tiers, creating and distributing vouchers, and real-time optimization during intra-day campaign periods.
Coordinate with relevant functions to ensure smooth execution of all Platform Campaign activities, including:
Graphics: provide brief / theme for artwork development
Commercial: align with commercial leads on focus categories and price point as well as seller insights/ feedbacks
Homepage, CRM: identify target audience and optimize user engagement rates
Marketing / Affiliates: secure visibilities for campaign communication
Conduct performance reviews and present insights during monthly meetings with the TH CEO
Requirements:
Minimum of 5+ years of experience in e-commerce, management consulting, or strategy design. At least 3 years of experience in Campaign management under e-commerce would be an advantage.
Proficient in Microsoft Excel and PowerPoint, with strong analytical and presentation skills.
Ability to adapt effectively to changing priorities and thrive in a fast-paced environment.
Proactive attitude with excellent problem-solving abilities.
Strong teamwork and communication skills, with the ability to build relationships across diverse backgrounds and cultures.
