Key Responsibilities:
Communication Strategy:
- Lead the development of comprehensive IMC / Event strategies aligned with organizational goals and target audience preferences.
- Conduct market research and analysis to identify consumer insights, market trends, and competitive landscapes to inform strategy development.
Campaign Planning and Execution:
- Collaborate with internal stakeholders, including product managers, sales teams, and executives, to plan and execute integrated marketing campaigns across various channels such as digital, social media, print, events, and public relations.
- Oversee the development of creative assets, content, and messaging that resonate with target audiences and reinforce brand identity and positioning.
Performance Analysis and Optimization:
- Monitor and analyze key performance indicators (KPIs) to evaluate the effectiveness of marketing campaigns and initiatives.
- Use data-driven insights to optimize marketing strategies, messaging, and channel mix to maximize ROI and achieve campaign objectives.
Brand Management and Compliance:
- Ensure consistency and adherence to brand guidelines and messaging across all marketing communication channels and materials.
- Maintain compliance with relevant regulations, industry standards, and best practices in marketing and advertising.
Cross-Functional Collaboration:
- Foster collaboration and alignment with cross-functional teams, including sales, product development, customer support, and external agencies or etc., to ensure integrated and cohesive marketing efforts.
- Act as a liaison between marketing and other departments to facilitate communication and support collective business objectives
Qualifications:
- Bachelor's or Master's Degree in Marketing Communications, Mass Communications or related fields.
- Has 5-7 years of experiences in Marketing Communication in Strategic/Planning role.
- Have background experiences in media agency will be preferable.
- Candidates with experience in shopping mall platforms serving ultra-luxury customer segments will be preferred.
- Background knowledges in marketing communication, and marketing analysis.
- Understand the business trends, customer behavior, and be able to evaluate opportunities for growth.
- Good personality with strong communication and interpersonal skills.
- Strong creativity and project management skills, with budget management.
- Excellent command in English.
- Able to work On-site and flexible relocation.
