About LEARN Corporation & EduSmith
LEARN Corporation is Thailand's leader in lifelong-learning EdTech. Guided by our conviction that learning opportunities can improve one's quality of life, we harness technology to design engaging, age-inclusive learning experiences that help people develop new skills, achieve ambitious goals, and pass on good things to others—advancing Thai society together. Our dream is to serve as a private ministry of education, upgrading education nationwide and preparing every learner for the future.
EduSmith, a key member of LEARN ecosystem, is a study-abroad consultancy staffed by advisors and teachers who have graduated from leading universities in the United States and United Kingdom. We deliver test-preparation courses and personalized guidance for students seeking admission to boarding schools, undergraduate programs, and graduate degrees overseas. Believing in each learner's unique, long-term potential, EduSmith tailors every program to individual interests, abilities, and goals.
We are looking for a creative and strategic
Content Marketing Officer to be the voice of our brand. You won't just be posting; you will be crafting a full-funnel narrative that builds trust with premium parents and inspires ambitious students. If you have a gift for copywriting, a sharp eye for trends, and the ability to turn complex educational insights into captivating stories, you'll fit right in.
Join us and help students shape their futures.
What You'll Drive
- Full-Funnel Strategy: Develop and execute a comprehensive content strategy that covers the entire journey from Awareness to Conversion.
- Content Architecture: Build and manage the Content Pillar and monthly Content Calendar across Facebook, Instagram, and TikTok.
- Masterful Copywriting: Produce high-quality captions, articles, and scripts, seamlessly switching between a relatable teen vibe and a premium professional tone for parents.
- Creative Orchestration: Brief and collaborate with Design and Video teams to ensure all visual assets align with the brand's strategic direction.
- Trend-Jacking & Agility: Stay ahead of social media trends and global education news to create timely, relevant content (Newsjacking) that keeps the brand top-of-mind.
- Insightful Research: Conduct deep-dive research into international education to ensure all content is accurate, authoritative, and adds real value to our audience.
- Quality Control: Uphold a Quality over Quantity standard, ensuring every piece of content is factually correct and polished to perfection.
What You'll Bring
- Bachelor's degree in Communications, Journalism, Marketing, or a related field.
- 1–2 years of experience in Content Marketing or Copywriting (Experience in Education or Premium/Lifestyle brands is a major plus).
- Solid understanding of Content Funnels and how to structure content to drive specific business goals.
- A natural storyteller with the ability to simplify complex information into persuasive, easy-to-digest content.
- A digital native who is always up-to-date with the latest social media trends and platform updates.
- A commitment to accuracy and high-quality output.
- Basic skills in Canva or CapCut for quick content iterations; basic English skills for international research purposes.
