Job Overview
As a Copywriter at CJ WORX, you transform ideas into compelling stories that connect brands with people. You'll work closely with Art Directors and the Creative team to develop creative concepts and engaging copy across digital platforms. From social content and campaign messaging to integrated digital experiences, you'll craft ideas that are insightful, impactful, and aligned with each client's business objectives.
Responsibilities
- Collaborate with Client Service, Strategy, and Creative teams to understand campaign objectives, target audience, and project requirements.
- Develop creative concepts and campaign ideas together with Art Directors for integrated and digital-first campaigns.
- Translate insights into compelling copy for various digital touchpoints, including social media, online campaigns, websites, video scripts, and branded content.
- Present creative ideas and copy rationale to internal teams and clients.
- Ensure all copy is clear, engaging, on-brand, and aligned with the client's tone of voice.
- Proofread and edit copy to maintain accuracy, consistency, and high creative standards.
- Stay updated on digital trends, consumer behavior, pop culture, and emerging platforms to inspire fresh ideas.
- Work collaboratively with cross-functional teams to deliver high-quality creative work within deadlines.
- Support multiple projects simultaneously while managing priorities in a fast-paced agency environment.
Qualifications
- Bachelor's degree in Communication Arts, Journalism, Advertising, Marketing, English, or a related field.
- 1–3 years of experience as a Copywriter, or similar role, preferably in an advertising or digital agency.
- Strong conceptual thinking and storytelling skills with the ability to turn insights into creative ideas.
- Excellent writing and editing skills in Thai; English writing skills are a plus.
- Good understanding of digital marketing, social media platforms, and online consumer behavior.
- Ability to work collaboratively, communicate ideas effectively, and receive constructive feedback.
- Strong attention to detail, time management, and ability to manage multiple projects.
- A portfolio showcasing creative copywriting and campaign work is preferred.
