Drive corporate branding initiatives in alignment with brand identity and governance to strengthen brand reputation and preference across all touchpoints.
Dvelop and execute corporate communication strategies to engage key stakeholders across media channels and corporate events in line with the company's business direction and brand image.
Support the development of corporate marketing and branding strategies by leveraging market insights, consumer behavior, and business context.
Conduct market and competitor analysis to generate actionable insights for marketing and branding initiatives.
Plan and manage partnership and collaboration campaigns with business partners and relevant stakeholders.
Plan and execute corporate marketing campaigns from concept development to public communication.
Coordinate cross-functional initiatives to align marketing activities with business objectives and organizational goals.
Monitor and evaluate brand, communication, and campaign performance to generate insights and improve future strategies.
Job Qualification:
Bachelor's degree or higher in Marketing, Mass Communication, Corporate Communication, or a related field.
At least 3–7 years of experience in corporate branding, corporate communication, or strategic marketing.
Strong understanding of brand strategy and corporate brand management.
Strong strategic communication and project management skills, with the ability to collaborate effectively in cross-functional teams.
Strong analytical skills with the ability to interpret market data and insights to support strategic decision-making.
Good communication, writing, and presentation skills.