About WhiteCrow
We are global talent research, insight and pipelining specialists with offices in the UK, USA, Singapore, Malaysia, Hong Kong, Dubai, and India. Our international reach has helped us to understand and penetrate specialist markets at a global level. In addition to this, our service is also extended to complement our client's in-house research.
About the client
Our client is one of the world's largest food and beverage companies mainly focused on sales, marketing, and distribution rather than large-scale manufacturing. The company operates in over 190 countries and is known for iconic brands.
It specializes in packaged foods, condiments, dairy, and ready-to-eat meals, with a strong focus on quality, innovation, and global brand building. Company follows a consumer-driven approach, adapting its products to local tastes across different markets.
As a Country Manager, you will be responsible for...
- Growing sales (volume & value mix), market share and weighted distribution within scope.
- Driving ABC strategic commercial plans including but not limited to: new market/channel entry, geo-expansion, direct-to-consumer, new product launches, cross-category promotions, distributor management, trade engagement/loyalty, promotion adherence, etc.
- Building integrated business plans to drive sales within scope and engaging all stakeholders for execution.
- Optimizing portfolio strategy (SKU/channel/area mix) to attain maximum value creation.
- Building the ABC brand name to give consumers compelling reasons to choose our brand over competing brands
- Leading top-to-top relationship management with key customers in both Retail & Foodservice
- Data-driven. Thoroughly understand SELL-OUT and SELL-IN data to derive insights & identify opportunities to grow.
- Ensuring effective D&A Management in both Retail & Foodservice
- Ensuring accurate/correct monthly forecasts are submitted ahead of deadline with the objective/ intention to achieve the forecast accuracy target.
What you already have...
- Bachelor's Degree minimum
- 10 years minimum of Sales/ Marketing/ Business Development (FMCG/FMCG Distributor)
- which covers both Retail & Foodservice
- Experience as Nation Sales Manager or related from MNC companies or global food & beverages or consumer brands is preferable.
