About us
Treasury Wine Estates (TWE) is a premium focused, global leader in wine with strong positions in key global markets, supported by an unrivalled global footprint, business model, award-winning premium brand portfolio and a talented global team of over 2,500 people. Listed on the Australian Securities Exchange (ASX), we know that it's the thinkers, makers and doers who have the most impact as we strive towards being recognized as the world's most admired premium wine company.
TWE is the largest exporter of Australian wine to Asia, with our brands – especially Penfolds, Wolf Blass and Wynns - increasingly well known in the region's more established wine markets. We have exciting plans in place to develop our Country of Origin offering with recently released wines from the US, France and Chile.
For more information, please visit www.tweglobal.com
What's in it for you
- Attractive remuneration and healthcare benefits
- 20 days of paid annual leave per year
- Flexible work arrangement to support your wellbeing
- Outstanding career development opportunities to realise your full potential
- Collaborative and inclusive culture where people and performance thrive
About the role
The
Customer Marketing Manager, Thailand is responsible for developing and implementing customer and trade marketing strategies to drive category growth, shopper engagement, and in-store execution across Thailand. This role bridges brand strategies with customer requirements to deliver impactful channel activation programs and trade promotions, ensuring optimal visibility, distribution, and return on investment. By partnering with Sales, Marketing, and external customers, the role enables achievement of channel targets, enhances customer relationships, and strengthens market presence.
Integrated Customer & Market Activation
- Develop and execute integrated activation strategies that align brand objectives, customer priorities, and consumer needs to deliver sustainable growth across Thailand.
- Translate brand strategy into market-leading activation plans across Retail and On-Premise channels, ensuring a seamless brand experience from customer engagement through to consumer purchase.
- Partner with Commercial and Brand Marketing teams to identify growth opportunities and develop programs that strengthen customer relationships while driving brand equity and category growth.
Insights-Led Planning & Execution
- Leverage customer, category, market, and consumer insights to develop activation programs that address local market opportunities and deliver meaningful business outcomes.
- Design and implement differentiated programs that create value for customers, enhance the consumer experience, and strengthen brand presence within the market.
- Execute merchandising solutions, and point-of-sale materials that enable consistent and effective execution across channels.
Commercial Performance & Investment Management
- Manage activation budgets, trade investments, and program P&Ls to ensure efficient allocation of resources and achievement of commercial objectives.
- Monitor program performance, market trends, and sales outcomes, using data and ROI analysis to optimize future investments and improve effectiveness.
- Identify risks and opportunities through ongoing performance tracking and implement action plans to drive growth and profitability.
Stakeholder Partnership & Cross-Functional Collaboration
- Build strong partnerships with Regional Marketing teams, Sales teams, key customers, agencies, and cross-functional stakeholders to align strategies and ensure flawless execution.
- Lead JBP and annual planning processes by integrating customer, channel, and brand priorities into cohesive market activation plans.
- Influence stakeholders through strong communication, collaboration, and commercial acumen to achieve shared business objectives.
Execution Excellence
- Drive excellence in market execution by ensuring programs are delivered on time, within budget, and in accordance with governance and compliance requirements.
- Manage agency partners and external vendors to deliver high-quality activations and continuously introduce new ideas and best practices.
- Foster a culture of accountability, continuous improvement, and learning by capturing insights and applying them to future initiatives.
Success Profile
- Strong commercial and strategic thinking with the ability to balance customer priorities, brand objectives, and market opportunities.
- Demonstrates a deep understanding of consumer behaviour, customer dynamics, and route-to-market execution.
- Highly collaborative and influential, with the ability to build trusted relationships across internal teams and external partners.
- Data-driven, results-oriented, and able to translate insights into actionable growth strategies.
- Thrives in a fast-paced, matrix environment and consistently delivers high-quality execution.
About you
- Bachelor's degree in Marketing, Business, or related field.
5+ years in trade marketing, shopper marketing, or customer marketing roles within FMCG or beverage sectors.
Proven experience developing and executing activation plans and managing trade budgets.
Strong analytical skills and comfort with shopper data and insights.
Excellent planning and project management skills.
Ability to influence and build relationships with multiple stakeholders.
- Fluency in English and Thai
Culture
We bring our whole selves, we're courageous and we deliver together – that's our DNA. We're a passionate bunch who enjoy working together, like to have fun and keep things down-to-earth. We're brave enough and care enough to have the right conversations to get the best outcome and are famous for our can-do attitude. We're definitely glass half full people and see challenges as opportunities and move with pace to achieve our goals.
If you're ready to help us be the world's most admired premium wine company, please apply now!
Inclusion and Diversity
Just like the wide range and variety of brands in our wine portfolio, TWE embraces diversity and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin or on the basis of disability. If you require any assistance to be included in our process, please contact [Confidential Information], quoting the job title and reference number.
How to apply
We move quickly at TWE and continually review applications, so if you don't want to miss out, apply tod
ay.
Please note that cover letters are not required (we really mean this!) All applicants will receive an email to invite them to complete online assessments that will cover three areas: personality profile, cultural fit and a cognitive assessment. The assessments should take around 30 minutes in total and you will be able to download a report at the end of it. We will then be in touch ASAP to update you on how your application is progressing. We ask you to try to complete the assessments ASAP – ideally within 24 to 48 hours.
Note that we prefer to deal with you directly; we haven't briefed a recruitment agency on this role and won't be accepting CVs through any recruitment agency, so please apply directly.
