Overview
As a Data Analyst, you will be responsible for generating leads, analyzing campaign performance, conducting A/B testing, and uncovering actionable insights to drive business growth.
This role requires a strategic thinker with a winning attitude who is eager to explore new methodologies to enhance campaign performance.
Role and Responsibilities
Lead Generation and Customer Acquisition:
- Identify new customer acquisition opportunities through data-driven insights.
- Develop strategies to cross-sell products and services to existing customers.
- Collaborate with marketing and sales teams to optimize lead generation efforts.
Data Analysis:
- Analyze campaign performance to identify trends, patterns, and areas for improvement.
- Provide actionable insights and recommendations based on data analysis to optimize marketing efforts.
- Perform ad-hoc analysis to support business needs and strategic initiatives.
A/B Testing for Campaign Enhancement:
- Design and execute A/B tests to evaluate the effectiveness of different campaign strategies.
- Analyze test results to identify winning strategies and improve future campaigns.
- Collaborate with stakeholders to implement data-driven improvements.
Qualifications
- 1 to 3 years of professional experience as a Data Analyst, preferably within marketing or customer acquisition.
- Proficiency in Python, PySpark, and SQL for large-scale data processing.
- Hand-on experience with A/B testing and campaign performance optimization.
- Strong analytical and problem-solving skills
- Good communication and interpersonal skills to effectively interact with cross-functional team
Preferred Skills
Winning Attitude:
- Eager to logically explore and implement new methodologies to improve campaign performance.
- Proactive and innovative mindset to drive continuous improvement.
- Strong problem-solving skills and a results-driven approach.
Technical Proficiency:
- Proficient in data analysis tools such as PySpark, Python, SQL.
- Strong understanding of statistical methods and data modeling.
Collaboration and Communication:
- Excellent communication skills to effectively present insights to stakeholders.
- Ability to work cross-functionally with marketing, sales, and product teams.
- Strong organizational skills and attention to detail.
Solid understanding of financial industry.
Our Benefits
- Notebook to facilitate your day-to-day work
- Work from anywhere 3 days/week
- Freedom to dress
- Annual leave / birthday leave / etc.
- Provident fund
- Health Insurance
- LGBTQ benefit
*This position requires a criminal background check.
