Job Overview:
As a Data Scientist in our Innovation Lab at Merkle Thailand, you will expand our advanced analytics and data modeling capabilities beyond traditional MarTech consulting and activation. Your expertise will be instrumental in developing sophisticated data-driven solutions that enhance customer experiences, transform campaign strategies, and enable innovation across diverse brand portfolios.
At Dentsu, we foster a collaborative and dynamic work environment where teamwork, creativity, and innovation thrive. You will work alongside a multi-disciplinary team of data scientists, marketers, tech teams, media, and creatives to develop custom analytics solutions that unlock competitive advantage and drive new business opportunities.
Responsibilities:
- Architect and deploy sophisticated statistical models and advanced analytics solutions that transform customer understanding through segmentation, predictive modeling, and behavioral analysis
- Lead the development of custom data-driven solutions leveraging machine learning and advanced analytics for diverse marketing applications
- Design and implement analytics frameworks that enhance campaign performance, enable real-time insights, and optimize customer journey understanding
- Collaborate closely with MarTech platforms, CRM systems, and data infrastructure to seamlessly integrate analytics capabilities into marketing strategies
- Partner with data engineers and technology teams to build scalable analytics solutions adaptable across different industries and business needs
- Conduct advanced analytics and statistical analysis to uncover actionable insights and predictive patterns that drive measurable business outcomes
- Leverage and integrate emerging AI models and technologies to enhance analytical capabilities and translate complex findings into strategic business recommendations
- Lead innovation initiatives by staying at the forefront of data science advancements and identifying new opportunities for analytical solutions that command premium positioning and drive revenue growth
Qualifications:
- Advanced degree in Data Science, Statistics, Computer Science, or related field
- 3+ years of experience in Data Science
- Expert proficiency in Python, SQL, and modern data science frameworks (scikit-learn, statistical modeling tools)
- Proven track record in developing and deploying customer segmentation, predictive modeling, and advanced analytics solutions
- Strong foundation in statistical analysis, customer analytics, and machine learning
- Experience with cloud platforms (AWS/GCP/Azure) and data pipeline development
- Familiarity with CDP and analytics platforms
- Advanced knowledge of data visualization tools (Tableau, Power BI) and analytics dashboarding
- Experience working with and integrating AI models into business applications
- Demonstrated ability to translate complex analytical insights into actionable business strategies and recommendations
- Demonstrated ability to drive innovation and deliver business impact in fast-paced environments
- Growth mindset with exceptional collaborative and adaptive capabilities
- Strong foundation in experimentation and A/B testing frameworks
- Outstanding analytical and problem-solving capabilities
- Excellent communication skills across diverse stakeholder groups
- Natural collaborator with innovative mindset and continuous learning orientation
