Digital Marketing Executive

Company Description Somatico Pharmacal Pvt Ltd is a professionally managed pharmaceutical company that has been delivering therapeutic solutions for more than 40 years. The company focuses on differentiated formulations across key portfolios, including pain management, respiration, paediatrics, gynaecology, nutraceuticals, and dermatology. Somatico is committed to designing innovative products that make quality treatments more accessible. Its core philosophy is to offer better products at a better price, combining innovation with affordability for healthcare providers and patients.

Role Description The Digital Marketing Executive role is a full-time hybrid position based in Navi Mumbai, with flexibility for some work-from-home activities. The person in this role will plan, execute, and optimize digital marketing campaigns to promote Somatico's pharmaceutical products and brand across online channels. Day-to-day responsibilities include managing social media accounts, creating and publishing web content, monitoring performance through web analytics tools, and coordinating with internal teams to ensure consistent messaging. The role also involves supporting marketing strategy, running email and paid campaigns as needed, and preparing performance reports to inform future initiatives.

Qualifications

• Candidates should possess strong Marketing skills, including campaign planning and brand promotion.
• Candidates should possess effective Communication skills for clear, professional interaction and content creation.
• Candidates should possess Social Media Marketing skills to manage and grow presence across relevant platforms.
• Candidates should possess Web Content Writing skills to develop accurate, engaging, and compliant digital copy.
• Candidates should possess Web Analytics skills to track performance, interpret data, and optimize campaigns.
• Relevant experience in digital marketing within healthcare or pharmaceuticals is an advantage.
• Knowledge of SEO/SEM, email marketing tools, and marketing automation platforms is beneficial.
• Bachelor's degree in Marketing, Communications, Business, or a related field is preferred.
• Ability to work collaboratively in a hybrid environment, manage deadlines, and adapt to evolving digital trends.