Digital Marketing Executive

Digital marketing Executive at Bot Organic:

You will be responsible for developing and executing digital marketing strategies to increase our online presence and drive traffic to our website. Your role is essential in helping us achieve our business objectives and reach our target audience effectively. If you have a passion for marketing, possess great communication and analytical skills, and thrive in a fast-paced, deadline-driven environment, you'll be a perfect match for our team. We value creativity, collaboration, innovation and look forward to welcoming a new team member who shares these values.

Roles and responsibilities:

• Create and implement inclusive digital marketing strategies by utilising different digital mediums and setting measurable KPIs.
• Manage digital campaigns, monitor performance reports, analyse data, and make data-driven recommendations.
• Optimize website performance, including organic traffic, bounce rate, and conversion rates to improve user experience and drive lead generation.
• Conduct market research and competitive analysis to identify industry trends and new growth opportunities.
• Ecom & Qcom marketing and operationally utilizing the platforms to exponentially grow the online revenue streams.
• Create and curate social media campaigns, including content creation, publishing.
• Manage and optimize PPC campaigns on various platforms, including Google Ads, Facebook/Instagram Ads, and marketplace/Quick Commerce Platforms/Amazon marketing.
• Conduct keyword research and on-page optimization to increase website rankings and drive organic traffic.
• Develop and execute email/text/WhatsApp marketing campaigns.
• Analyze analytics and engagement metrics to measure campaign performance.
• Prepare and present weekly/monthly reports to stakeholders.

Your profile:

• A bachelor's degree/diploma in marketing, communication, or related fields.
• At least 6 months – 1 year of experience in digital marketing or content marketing.
• Experience with web analytics tools like Google Analytics and Search Console.
• Strong knowledge of digital marketing, including SEO, SEM, PPC, Google Ads, email marketing and social media.
• Excellent communication, presentation and interpersonal skills.

Preferred Skills and Qualifications:

• Experience with graphic design and content production.
• Proficiency in developing and overseeing email marketing initiatives.
• Familiarity with UI/UX design principles and website design best practices.
• Certifications in Google Analytics, Google Ads, or similar.
• Should be available for immediate joining, as the requirement is urgent. Also, should be acceptable to work from our unit located at Bhiwandi, Thane.