Digital Marketing

About LG Electronics

Step into the innovative world of LG Electronics. As a global leader in technology, LG Electronics is dedicated to creating innovative solutions for a better life. Our brand promise, Life's Good, embodies our commitment to ensuring a happier, better life for all.

With a rich history spanning over six decades and a global presence of more than 100 subsidiaries, we operate on a truly global scale. Since our establishment in 1958, our dedication to enhancing lives worldwide through innovative products has remained unwavering. Our business domains include Home Appliance & Air Solution, Home Entertainment, Vehicle Components Solutions, and Business Solutions.

Our management philosophy, Jeong-do Management, embodies our commitment to high ethical standards and transparent operations. Grounded in the principles of Customer-Value Creation and People-Oriented Management, these values shape our corporate culture, fostering creativity, diversity, and integrity. At LG, we believe in the power of collective wisdom, fostering a collaborative work environment.

Join us and become a part of a company that is not just about creating solutions for a better life, because at LG, Life's Good.

About the job.

Support and execute e-commerce marketing campaigns to grow LG.com sales through cross-functional collaboration, content development, media execution, and performance tracking.

Key responsibilities:

• Work closely with e-commerce sales to create campaigns and promotions that drive LG.com sales objective
• Collaborate with cross-functional teams, including business unit marketing, e-commerce sales, media performance, to drive LG.com sales and digital media objectives
• Assist in development of e-commerce marketing campaign to drive sales and traffic to LG.com
• Support on planning, executing, and tracking of LG.com campaigns
• Develop effective contents for social media platforms and LG.com
• Build ideas on creative contents with agency
• Collaborate with media agency and sales team to deliver effectiveness campaign
• Monitor ads to ensure all ads are running correctly (creative materials and setting ads)
• Track and report aligned KPIs across channels

Qualifications:

• Bachelor's degree in business administration, marketing, digital, or related field
• 24 years of experience in e-commerce, online retail, or brand.com
• Hands-on exposure to owned channel (Brand.com) is a plus
• Strong communication, problem-solving, project management skills and ability to manage tasks efficiently
• Knowledge of digital media matrix, social media platforms, Google Ads, Meta Ads, and influencer marketing.
• Knowledge of SEO/SEM, affiliate marketing, or CRM/email marketing is an advantage.
• Familiarity with e-commerce platforms and digital campaign tools.
• Creative, organized, proactive, and detail oriented.
• Fluent in Thai and English (spoken and written)