Position: Digital Marketing Manager
We are seeking a results-driven Digital Marketing Manager to lead performance marketing, CRM, lead generation, and website optimization initiatives. This role will be responsible for driving qualified leads, improving conversion performance, and supporting business growth through effective digital strategies and data-driven decision-making
.
The successful candidate will lead a digital marketing team and work closely with cross-functional stakeholders to align marketing campaigns, CRM activities, and customer acquisition efforts with organizational goal
s.
Key Responsibiliti
- es:Plan, execute, and optimize digital campaigns across channels including Google, Meta, YouTube, LinkedIn, Email Marketing, and Display Advertisi
- ng.Drive high-quality lead generation and improve conversion performance across the customer journ
- ey.Manage campaign budgets, audience targeting, creatives, landing pages, and performance optimizati
- on.Analyze campaign performance and implement data-driven improvements to maximize R
- OI.Manage CRM processes, lead tracking, segmentation, and nurturing workflo
- ws.Develop and optimize automated customer journeys through email marketing and marketing automation platfor
- ms.Collaborate with internal teams to improve lead management, follow-up processes, and conversion rat
- es.Maintain data accuracy and support reporting and dashboard developme
- nt.Oversee website performance, content management, SEO, and conversion optimizati
- on.Improve user journeys, landing pages, inquiry forms, and key conversion touchpoin
- ts.Ensure websites remain updated, user-friendly, and aligned with business objectiv
- es.Lead and develop the digital marketing team, ensuring strong execution and continuous improveme
- nt.Collaborate with marketing, sales/admissions, and other stakeholders to align digital initiatives with business prioriti
- es.Build strong cross-functional relationships and support organizational growth objectiv
- es.Monitor and report on key KPIs including lead volume, lead quality, CPL, conversion rate, website performance, and campaign R
- OI.Translate data into actionable insights and recommendations for continuous improveme
- nt.Stay updated on digital marketing trends, emerging technologies, and industry best practic
es.
Qualificati
- ons:Bachelor's degree in Marketing, Business, Communications, Digital Media, or related fi
- eld.Minimum 5 years of experience in Digital Marketing, Performance Marketing, CRM, Lead Generation, or related ro
- les.Proven success in managing performance-driven digital campaigns with measurable resu
- lts.Strong knowledge of digital advertising platforms, CRM systems, conversion funnels, and marketing analyt
- ics.Experience in website management, SEO, and customer journey optimizat
- ion.Previous team management experience with strong leadership and stakeholder management ski
- lls.Experience with Salesforce and marketing automation platforms is a strong advant
age.
How to A
pply:For further information or to apply, please send your resume to [Confidential Information] or contact 092692
4469.
