Digital Marketing Specialist

About FWD Group

FWD Group is a pan-Asian life and health insurance business with more than 12 million customers across 10 markets, including some of the fastest-growing insurance markets in the world. The company was established in 2013 and is focused on changing the way people feel about insurance. FWD's customer-led and digitally enabled approach aims to deliver innovative propositions, easy-to-understand products and a simpler insurance experience.

For more information, please visit www.fwd.com

Job Purpose

To ensure that we have flawless execution in changing the way people feel about insurance. This role will mainly responsible for always-on product communication via FWD own-media channel as well as spin-off media for product/service activation, operate material delivery for other external media channel and monitor launch schedule to ensure smooth and precise launch as plan. The task also include managing all related administration tasks to ensure the launch will complete successfully

Key responsibilities:

Digital Marketing Execution

• Develop and implement marketing campaigns for both product marketing and digital marketing. Oversee and manage the budget and timeline to ensure a successful project launch.
• Work closely with all related parties to ensure the smooth launch

Digital Media Execution

• Create and execute comprehensive media plans, ensuring effective budget management for each project's media spending.
• Operate to distribute and control the quality of the final materials before releasing to media
• Collaborate with media vendors and platforms to negotiate rates, secure placements, and ensure the smooth execution of media buys.

Data Analysis and Reporting

• Track and analyze the performance of product & digital marketing campaigns using various analytics tools. Use insights to optimize future campaigns.

Qualifiations:

• Minimum Bachelor Degree in Communication, Marketing, Business Administration or related field
• At least 3-5 years experience in Marketing or Communication field
• Experience working in advertising or digital agency / Production house is preferable
• Strong experiences in social media and digital advertisement
• Good communication in Thai and English