Direct Marketing Account Senior Manager

10-12 Years

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Early Applicant

Job Description

Job Description

Key Objective

Develop and execute the Direct Marketing (DM) strategic plan. Act as project manager to prioritize and deliver key DM initiatives, ensuring projects are on track.
Monitor and improve DM financial performance (AvE, P&L).
Collaborate with Group/Regional teams, Country Business Heads, and DM leaders.

Major Duties and Responsibilities

DM Strategy

Update market intelligence, risks, trends, and competitor analysis; communicate insights to the team.
Monitor and analyze key performance metrics (sales, costs, P&L, portfolio mix) and recommend improvements.
Lead or support strategic DM projects to meet business objectives.
Support business performance analysis and strategic planning with cross-functional teams.
Ensure timely, quality submissions and communication for senior management reviews.
Support and monitor special strategic projects and initiatives.

Campaign Management

Partner with regional and local DM teams for deal simulation and tracking.
Monitor financial KPIs (TARP, NWP, TMC, Lapse, Persistency, Billing, Conservation, P&L).
Oversee DM campaigns, provide data-driven feedback, and manage sales/revenue forecasts.
Approve campaign launches and monitor marketing plan submissions.
Plan and track DM campaign spending, reporting findings to teams and auditors.
Use Chubb's data sources for regular and ad-hoc reporting.
Coordinate with stakeholders to implement customer management and loyalty campaigns.

Persistency Improvement & Customer Engagement

Analyze persistency metrics and their business impact.
Lead research and segmentation of policyholder base; develop retention and conservation programs.
Develop and execute action plans for customer and policy retention, including campaign scheduling and justification.
Analyze partner databases to identify and address cancellation reasons, driving persistency improvements.

Qualifications

Bachelor's or Master's degree in Business Management, Marketing, or related field.
Excellent verbal and written communication skills in both native language and English.
Minimum 10 years experience in Financial/Insurance Key Account Management.
Proven success in institutional selling (insurance field preferred).
Proficient in Microsoft Excel, Word, and PowerPoint.
Strong interpersonal, presentation, communication, and negotiation skills.
Demonstrated leadership and team management abilities.
Strong logical and critical thinking; able to challenge existing processes.
Able to work independently, handle pressure, and manage multiple tasks.