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Michael Page

Director, Media &amp Digital Strategy - FMCG

10-12 Years
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  • Posted 11 hours ago
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Job Description

  • Act as a strategic partner to senior leadership on media, digital, consumer experience, and communication effectiveness
  • Define the enterprise vision, operating model, and governance for integrated media and digital execution
  • Lead and develop senior leaders across media planning, digital, CX, and specialized marketing disciplines
  • Ensure seamless integration across paid media, content, platforms, and consumer touchpoints
  • Translate global and regional strategies into scalable frameworks for local market execution
  • Oversee integrated media and communication strategies across all channels and funnel stages
  • Champion audience‑first planning and precision marketing principles
  • Drive ROI‑focused performance measurement and optimization
  • Ensure compliance with governance standards, KPIs, and media guidelines
  • Provide strategic oversight of media, digital, content, and specialist agency partners
  • Partner with finance and procurement teams to improve cost efficiency and effectiveness
  • Establish clear agency performance benchmarks and ways of working

A Successful Director, Media & Digital Strategy Should Have

  • 10+ years of experience in media, digital, or integrated marketing communications
  • Proven experience leading senior, multi‑disciplinary teams
  • Strong background in integrated media strategy and performance measurement
  • Experience working in complex regional or global organizations
  • Strategic, influential leader with strong stakeholder management and fluent English communication skills

Our client is a large, multi‑business consumer organization with strong regional and global footprints. The company is known for its long‑term brand building, data‑driven marketing transformation, and investment in innovation and talent.

  • Competitive salary ranging from 3,780,000 THB to 4,620,000 THB annually.
  • Attractive benefits including a car or cash equivalent of 40,000 THB, and a fleet allowance of 250 litres THB.
  • Access to a provident fund for long-term financial security.
  • Opportunity to work with a leading organisation in the FMCG industry.

If you're ready to take the next step in your career and lead innovative media and digital strategies, we encourage you to apply today.

This role leads the overall media, digital, and communication agenda across markets, driving integrated strategy, governance, and performance excellence. You will partner closely with senior leadership to elevate consumer experience, media effectiveness, and full‑funnel ROI at scale

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About Company

Job ID: 149056519

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