Job Purpose
Responsible for leading admissions function of GIIS by delivering an exceptional experience to prospective parents and students, achieving enrolment and revenue targets, and collaborating with cross-functional teams to optimise recruitment strategies. The role drives student enrolment growth through strategic admissions planning, Go-to-Market (GTM) initiatives, CRM optimisation, data-driven decision-making, and the development of strategic partnerships to enhance the school's market presence and admissions outcomes.
Key Responsibilities
- Execute sales goals for the campus, forecast annual, quarterly, and monthly student enrolment goals along with the Admissions Team.
- Develop admissions strategies through information analysis and recommendations, establish functional objectives in line with organisational objectives.
- Ensure student enrolment in the school - constantly strive to learn and adopt relevant best practices to improve parent engagement and experience so that the school's enrolment goals are achieved.
- Meet the monthly admission target by managing end to end marketing and sales strategy across the defined territory in accordance with the Budgeted numbers.
- Ensure all relevant details are updated on the CRM for reference and review.
- Plan regular training and knowledge enhancement sessions of the team on the use of various sales tools and counselling techniques.
- Motivate, inspire, train and support the team for achieving the predetermined targets of student admissions.
- Design, develop and constantly improve the customer interfaces related to the admissions procedure, practice, counselling techniques and service standards.
- Administer students admission, student visas, policies and procedures, rules and regulations, in compliance with Ministry of Education and academic progression requirements.
- Oversee the maintenance and updating of new, existing and graduating students database, progression pathways and alumni database whilst liaising with internal processing staff.
- Develop and monitor statistical reports to enhance recruitment strategies, yield management, forecasting and operational efficiency.
- Liaison with the Principal to monitor and control student withdrawals. Develop ideas on increasing enrolment numbers.
- Plan and implement marketing activities to agreed budgets, admissions targets.
- Conduct market research, competitor surveys and customer surveys.
- Be aware of market trends and reports shifts in marketplace to Management.
- Identify new channels to reach target audience.
- Attend corporate visits and present to Management on new market development.
- Represent GIIS in various open house events, seminars, conferences, workshops etc. and build a network in the education space.
Job Requirements
Minimum Qualifications
Bachelors Degree
Experience
- 6–10 years of experience in Admissions Management, Business Development, Sales, Commercial Operations or Growth within the Education or EdTech sector, with a strong focus on student enrolment and customer acquisition.
- Minimum 3 years of leadership experience.
- Proven experience in driving enrollment growth, customer acquisition and revenue generation through data-driven strategies.
- Hands-on experience with CRM platforms, admissions analytics, sales forecasting, pipeline management and strategic partnerships.
Working Days
