Hello. We're Blood.
Our purpose is to revolutionize periods.
Who Are We
Blood is a challenger brand in the period care space. We exist to challenge taboos, push boundaries, and help people with periods to bleed unapologetically. Our focus on deeply understanding our users drives our innovation in creating products that are both high performing, and better for their bodies and skin.
Blood is the creator of the world's first Sanitary Pad made from Corn, and is the parent brand of MenstruHeat (menstrual cramp relief).
We're scaling fast across Southeast Asia with our core markets in Singapore, Malaysia, and Indonesia, selling online and across more than 7,000 retail stores - making more than 12 million periods better so far.
Today was good. Tomorrow will bleed better.
Who We're Looking For / The Role
We are looking for a hands-on Ecommerce builder to grow and scale our Thailand ecommerce business from the ground up. As a member of Blood Thailand's pioneering team, you will work hand-in-hand with the National Key Account Manager and Senior Brand Manager to accelerate growth and make Blood a household name.
This is a high-impact, entrepreneurial role where you'll own both strategy and execution, with full ownership to localise our ecommerce strategy and drive execution and initiatives that challenge the dominance of established multinationals.
Core Responsibilities:
Ecommerce Setup & Launch (30%)
- Lead the end-to-end setup of ecommerce channels including navigating local ecommerce/B2C regulatory landscape (Shopee, TikTok Shop, Lazada, live-stream selling, DTC/Shopify)
- Establish online store infrastructure:
- Optimised, brand-aligned PDPs
- Product listings, pricing strategy, and promotion plans
- Fulfilment and last-mile logistics coordination
- Ecommerce customer service
Ecommerce Sales Ownership & Growth Execution (30%)
- Own and drive ecommerce GMV and sales targets for Thailand
- Accelerate growth through:
- Platform campaigns (e.g. double-digit, payday, mega campaigns)
- Tactical promotions (e.g. bundles, vouchers, flash deals)
- Always-on performance marketing
- Optimise digital marketing execution and spends based on performance and ROI and identify opportunities for reallocation and incremental investments
Growth Hacking & Experimentation (20%)
- Drive rapid experimentation across:
- PDP optimisation (images, copy, bundles)
- Pricing and promo mechanics
- Ad creatives and targeting
- Optimise key metrics:
- CTR, ATC, CVR, AOV, ROAS
- Identify quick wins to accelerate early traction and proof of concept
Platform & Partner Management (10%)
- Own relationships with key ecommerce marketplace platforms
- Negotiate for visibility, placements, and campaign support
- Manage local partners (e.g. fulfilment, enablers, agencies)
Cross-Functional Collaboration (10%)
- Work closely with regional teams:
- Marketing (campaigns, content, digital assets, influencers)
- Operations (demand planning, inventory, fulfilment)
- Ecommerce (best practices and playbooks)
- Work closely with local NKAM and SBM to ensure strong alignment between marketing campaigns, online demand, and offline distribution
Skills & Qualifications
- 3–6 years of direct, hands-on experience in Thailand ecommerce (Shopee, TikTok Shop, Shopify), preferably for FMCG brands
- Preferred 0 to 1 experience in building and scaling ecommerce channels (or in an early-stage start-up environment)
- Strong understanding of performance marketing fundamentals and metrics such as CTR, ATC, AOV, CVR
- Highly hands-on with a bias for action; comfortable with strategising and executing
- Strong analytical skills with ability to translate data into actionable insights, and then executing and iterating
- Native Thai speaker + fluent in English
Why Join Us
Be part of a vibrant, innovative environment where you are empowered with the tools, resources, and leadership support to excel and grow. Join a purpose-driven organization that is challenging norms and influencing the health and lives of millions of women in Southeast Asia.
- Make a difference - Be a pioneer of our Thailand business operating as part of a fast-growing regional rocket ship and make a real difference in the lives of millions of women, while experiencing unique learnings first-hand as we continue to scale.
- Great team - Be a part of a diverse team across Asia-Pacific where you will get to work alongside bright and driven individuals with proven experience in high-growth environments in both startups and MNCs alike.
- Strong backing - We are funded and backed by DSG Consumer Partners, as well as top angel investors in SE-Asia.
- Working flexibility - We believe in a hybrid working environment, where our team can benefit from the best advantages of working from home, working from office, and anywhere in between.
If you're ready to make a lasting impact and be part of a brand that's changing the game, we'd love to hear from you.
