General Manager

ABOUT GYMNATION:

GymNation is one of the Middle East's fastest-growing fitness communities — and we're only just getting started. Born in the UAE with a mission to make fitness accessible, inclusive and fun for everyone, we've become one of the region's most-loved gym brands. Now, as we expand across the Gulf and into new markets throughout Asia, we're looking for exceptional leaders to grow with us and bring the unmistakable GymNation energy to communities around the world.

THE ROLE:

We're looking for a commercially driven, sales-focused and people-first General Manager to lead the day-to-day operations of one or more GymNation clubs. You'll own your club's commercial performance, operational standards and team culture — creating a high-energy environment where members love to train and your team loves to work.

This is a pivotal role in our growth story: a chance to deliver a world-class member experience while building and developing a high-performing team within a fast-scaling international brand. You're a natural leader with a proven record of hitting commercial targets, raising operational standards and developing winning teams. You lead from the front, thrive on accountability, and know that a great member experience starts with a motivated, well-supported team.

A HIGH-PERFORMANCE, SALES-LED MODEL:

Please read carefully. GymNation operates a high-performance, sales-led model, and this is a commercial leadership role first. The General Manager personally owns the club's commercial performance — driving membership sales, conversion, renewals and retention every single day. Proven sales experience and people-management experience are both essential. Managers stepping in from a non-sales-led environment should expect the day-to-day to look materially different, with a strong focus on revenue generation, commercial accountability and target achievement.

This role is best suited to leaders who thrive in a fast-paced, results-driven environment and enjoy building high-performing teams that consistently deliver against ambitious commercial goals.

KEY RESPONSIBILITIES:

LEADERSHIP & TEAM DEVELOPMENT

▸ Recruit, train, coach and develop a high-performing, motivated team

▸ Create a positive, accountable and inclusive workplace culture

▸ Conduct regular performance reviews and personal development planning

▸ Drive effective succession planning and talent development

▸ Lead people management in close partnership with HR

SALES & COMMERCIAL PERFORMANCE

▸ Drive new member acquisition, renewals and referral programmes

▸ Implement and monitor sales strategies that consistently exceed revenue targets

▸ Own club KPIs across sales, retention and profitability

▸ Analyse performance data and launch initiatives that move the numbers

OPERATIONS & CLUB MANAGEMENT

▸ Oversee daily club operations to ensure efficiency and consistency

▸ Maintain exceptional standards of cleanliness, safety and presentation

▸ Ensure full compliance with company policies, procedures and local regulations

▸ Manage budgets, costs and operational resources effectively

MEMBER EXPERIENCE & BRAND STANDARDS

▸ Deliver an outstanding member journey at every touchpoint

▸ Protect and elevate the GymNation brand and atmosphere

▸ Proactively resolve member issues and service challenges

▸ Champion member advocacy and turn members into fans

STRATEGY & BUSINESS DEVELOPMENT

▸ Contribute to regional and group business objectives

▸ Identify local growth opportunities and community partnerships

▸ Support marketing, promotional and community initiatives

▸ Drive continuous improvement across every area of the club

The duties and responsibilities listed are not exhaustive and may be reasonably amended as business requirements evolve.

WHAT YOU'LL BRING:

▸ Proven sales experience is essential — a demonstrable track record of personally driving sales and consistently meeting and exceeding revenue targets in a fast-paced, target-driven environment

▸ People-management experience is essential — proven success leading, coaching and holding a team accountable for delivering commercial results

▸ Strong commercial acumen — comfortable owning a P&L, managing budgets and using data to drive decisions

▸ 3–5+ years in a management role within fitness, hospitality, retail, leisure or a comparable customer-facing, sales-driven environment

▸ Outstanding communication and interpersonal skills; fluent in Thai and English (additional languages an advantage)

▸ Customer-obsessed, with a genuine passion for fitness, wellbeing and community

▸ Resilient and energised by a fast-paced, high-growth, sales-led environment

▸ Open to relocation and regional opportunities as GymNation expands across the Gulf and into Asia (advantage)

▸ A recognised qualification in business, management or fitness is desirable

WHAT WE OFFER

▸ Competitive base salary with a rewarding performance-based bonus structure

▸ The chance to grow your career with one of the region's fastest-scaling fitness brands

▸ Complimentary GymNation membership and wellbeing benefits

▸ Structured training, development and clear progression pathways

▸ International career opportunities as we expand into new markets across Asia and internationally

▸ A diverse, inclusive and high-energy culture that celebrates winning together

WORKING PATTERN

Full-time role with the flexibility to work across club opening hours, including evenings, weekends and public holidays in line with operational needs.

ARE YOU READY TO LEAD THE NATION

If you're ready to grow your career with one of the region's most exciting fitness brands, we'd love to hear from you. Apply now!