Job Description
Brand Custodianship & Visual Standards
- Own day-to-day brand compliance for the resort and its outlets, ensuring all collateral reflects Anantara's visual identity and luxury standards.
- Maintain an organised library of brand templates, property assets and fonts files - and production specifications for consistent use across the property.
- Advise stakeholders on best practice and escalate non-standard applications (e.g., special finishes, one-off projects) for approval where required
- Act as quality gatekeeper across all touchpoints - digital, print, signage and in-room - protecting the luxury aesthetic and attention to detail.
Creative Design & Campaign Adaptation
- Design, develop and refresh a wide range of materials including brochures, posters, menus, invitations, digital ads, social assets, signage and in-room collateral.
- Translate brand guidelines into seasonal activations, events and tactical campaigns - creating work that is both distinctive, yet unmistakably Anantara.
- Contribute creative ideas and moodboards propose new visual solutions to enhance storytelling, guest engagement and brand memorability.
Print, Packaging & Production Management
- Prepare accurate print-ready artwork (e.g., bleeds, crops, dielines, colour profiles, spot colours) and manage pre-press checks to minimise errors.
- Oversee production of resort collateral and luxury packaging, recommending premium materials and finishes (e.g., embossing/debossing, foil, specialty papers) that align with brand standards and budget.
- Liaise with internal stakeholders to clarify briefs, specifications, quantities and timelines manage vendor communications, proofs and final sign-offs.
- Build and maintain a reliable supplier network (Bangkok/Koh Samui as relevant) for print, packaging and specialized production.
Digital Asset Production & Luxury Advertising Readiness
- Produce digital assets optimised for website, email/eDM, paid social and display formats, ensuring correct sizing, legibility and file optimisation.
- Demonstrate awareness of digital advertising principles (hierarchy, CTA clarity, mobile-first composition, A/B variants) while maintaining a luxury-first look and feel.
- Support light front-end needs where required (HTML5 and CSS3 for simple assets/edits), ensuring clean and brand-aligned output.
Stakeholder Management & Collaboration
- Partner closely with F&B, Rooms, Spa, Sales & Events and Front Office to deliver timely design support that enhances guest experience and revenue objectives.
- Support Minor Hotels/central marketing initiatives as directed by the PR & Marketing Manager, adapting materials for local relevance and resort standards.
- Manage multiple priorities under tight timelines with clear communication, realistic time estimates and proactive follow-ups.
Laser Engraving Programme Oversight (xTool Creative Space)
- Own the creative and technical set-up for wood engraving and laser output using xTool Creative Space, ensuring consistent quality and brand standards.
- Develop and maintain approved templates, settings and materials guides for repeatable, high-quality output across common requests (e.g., bespoke signage, VIP/GMs requirements).
- Train, guide and support designated operational champions who execute day-to-day engraving implement a QC workflow for approvals, test runs and final checks.
- Coordinate installation and finishing requirements where needed, ensuring safe handling, accurate placement and a premium end result.
- Maintain basic operational standards (cleanliness, safe use guidelines, consumables planning) in collaboration with the champions and Engineering/Safety as required.
Innovation & Continuous Improvement
- Stay current with luxury design trends, design techniques, sustainability considerations for packaging/materials and evolving digital formats.
- Recommend improvements to templates, workflows and production approaches to increase efficiency, reduce waste and enhance quality.
Qualifications
- Proven experience as a Graphic Designer within luxury hospitality, premium lifestyle brands or an agency serving luxury clients (preferred).
- Fluency in Thai and English (required).
- Advanced Adobe Creative Suite skills: InDesign, Photoshop, Illustrator and Lightroom (required).
- Strong understanding of print and production: pre-press, proofing, dielines, colour management and premium finishing techniques.
- HTML5 and CSS3 proficiency for basic digital needs (required).
- Familiarity with luxury digital advertising formats and best practices (paid social, display, web and email assets).
- Video editing / motion skills are an advantage (e.g., Premiere Pro, After Effects), but not essential.
- Familiarity working with laser engraving/laser cutting workflows (required)
Additional Information
Personal Qualities:
- Demonstrate a positive, can-do attitude to tasks at-hand.
- Luxury-first mindset with exceptional attention to detail and a strong eye for composition, typography and finishing.
- Collaborative, solutions-oriented and confident communicating with cross-functional teams and suppliers.
- Able to work under pressure, meet tight timelines and manage multiple requests without compromising quality.
- Forward-thinking and curious - actively seeking new ways to elevate the brand and improve creative workflows.
Portfolio:
A portfolio is required (digital link or PDF) demonstrating luxury design sensibility across both print and digital work, including examples of packaging or premium production where available.
