Head of Brand - Fashion

Responsibilities:

• Fully responsible and manage P&L and EBIT of the brand in the portfolio
• Plan and manage a set of KPI's to achieve overall budgets including sales, margin, inventory, markdown costs, provision management, staff costs, and OTB budget
• Lead all functions in the brand under responsibility including of sales, operation, marketing & CRM, product sourcing and strategy, visual merchandising, stock management and business expansion are in line with the principal alignment
• Plan and oversee all aspects of products and marketing initiatives and activities such as the setting of style and brand guidelines as well as brand vision and value proposition
• Ensure effective product placement relative to market opportunity
• Lead and understand consumer behaviors including analysis of competitive brand and product, and sales forecasts and relevant financial reports, to support brand and product management effectively
• Understand and drive retail concept Omnichannel for applying in own function to improve and enhance productivity and sales growth
• Forecast, monitor, and analyze sales, promotion, and inventory performance
• Collaboratively cross-functionally with key stakeholders inside and outside e.g. Marketing, Sales Operation, Finance, Supply Chain, and Brand Principle
• Lead and manage a team to ensure high and effective performance

Qualifications:

• Bachelor's degree in business, Advertising, and Marketing, Economics or related field
• Minimum of 7-10 years of experience and team management
• Have excellent written and verbal communication skills
• Analytical skills, creative, innovative, business and entrepreneur mindset
• Have budget-management skills