As the Head of Digital and Technology for KFC Thailand, you will play a pivotal role in shaping the company's digital future. Partnering closely with regional and global teams, you will centralize e-commerce, mar-tech, and technology investments. Your primary focus will be on leading the strategy and growth of KFC Thailand's e-commerce agenda, working closely with the marketing leadership team to execute the brand's vision. This role offers an opportunity to build strong cross-functional relationships, engage with franchisees, and trial AI-powered tools to enhance team efficiency and customer experience.
- Lead the strategy and growth of KFC Thailand's e-commerce agenda, setting a long-term vision for omni-channel business.
- Collaborate with the marketing leadership team to execute KFC Thailand's marketing vision.
- Align and execute the digital and technology roadmap with the Head of Product.
- Build and foster an inclusive, team-oriented culture across cross-functional teams.
- Engage with franchisee stakeholders to bring them on board with the digital transformation journey.
- Identify and trial AI-powered tools to improve team efficiency and customer digital experience.
- Leverage data and insights to drive ongoing prioritization and improvement across e-commerce programs.
- Coach and develop a high-performing team of e-commerce and media marketers.
- Ensure operational excellence across media, aggregators, kiosks, app/web, and loyalty platforms.
- 10+ years of experience in performance marketing, digital marketing, or e-commerce.
- Proven team leadership with a track record of people development and high performance.
- Previous experience in QSR, retail, or e-commerce is highly advantageous.
- Experience in developing transformational digital or e-commerce growth strategies.
- Strong commercial acumen with a history of driving top and bottom-line growth.
- Excellent interpersonal skills, able to work with diverse individuals at all levels.
- Fluent in both English and Thai, with effective communication skills.
- Ability to work under pressure and prioritize multiple projects and workstreams.
- A cross-cultural understanding and the ability to build strong relationships.
- A passion for digital innovation and a desire to lead digital transformation.
