Executive Summary
Central Pattana values the development of Thai people to surpass the global standard and preparing our young generations to be a true global citizen via international-standard curriculum that brings holistic development to fit perfectly with local context. As such, Central Pattana launched a new approach to Thai education with the introduction of First Class Preschool, a bilingual early childhood development center designed for children aged 1-6 years, emphasizing EF skills, positive discipline, and holistic development across physical, social, emotional, and bilingual communication skills-essential foundations for happiness and success in the future.
We are seeking a highly motivated and results-driven Head of Sales with a strong background in educational consultancy, center management, or direct-to-consumer (DTC) education sales to lead our enrollment and family engagement strategy.
Responsibilities:
1. Sales & Enrollment Leadership
- Consultative Sales Strategy: Develop and execute a comprehensive sales and enrollment strategy focused on a high-touch, consultative approach, moving away from transactional sales toward building long-term family partnerships.
- Target Achievement: Exceed annual and quarterly enrollment targets and revenue goals for all programs.
- Product Knowledge Mastery: Ensure the entire team is expert in the school's curriculum, pedagogy, and unique value proposition, translating educational features into tangible benefits for parents.
- Sales Team Management: Recruit, train, mentor, and manage the sales/education consultant team. Drive high performance through coaching, performance metrics (KPIs), and clear targets, ensuring the team is skilled in both sales closing and educational consulting.
- Forecasting & Reporting: Maintain accurate sales forecasts, enrollment pipelines, and performance reports. Present clear data-driven insights and action plans to the senior leadership team.
- Pricing & Promotions: Collaborate with leadership on market analysis, pricing strategies, and promotional campaigns to maximize enrollment while maintaining brand value.
2. Campus Operations & Cross-Functional Collaboration
- Campus Excellence: Ensure all school facilities and presentation areas are consistently maintained to a premium, sales-ready standard, reflecting the quality of the education provided.
- Marketing Alignment: Partner with the Marketing team to ensure lead generation, digital content, and external communications are aligned with the consultative sales strategy and brand message.
- Admissions Process Optimization: Oversee the entire admissions lifecycle, from initial inquiry through to registration and student onboarding, ensuring a seamless and premium customer experience.
- Family Retention: Work closely with the Academic/Curriculum team to leverage strong educational outcomes and family satisfaction for re-enrollment and word-of-mouth referrals.
- Team Collaboration: Coordinate effectively with internal departments (e.g. finance, accounting, IT) to ensure seamless execution of sales initiatives and school activities.
- Champion a positive school image and contribute to a supportive and collaborative work environment.
