Head of Marketing

**Position:** Head of Marketing

**Objective:**

The Head of Marketing is responsible for putting the **Sale Here platform** on the map — driving awareness and engagement across all three key audiences: shoppers, reviewers, and brands.

## Responsibilities

Area 1: Attracting Shoppers & Reviewers (B2C)

- Develop and execute a **Brand Awareness strategy** to introduce the platform to the general public

- Drive **Performance Marketing** campaigns across Meta Ads, TikTok Ads, and Google to acquire new users

- Build a **Content Strategy** that makes the platform feel engaging, relevant, and relatable

- Manage **Social Media** channels to maintain an active presence and grow organic reach

- Design an **Influencer / KOL Strategy** to attract high-quality reviewers to the platform

- Create **campaigns** that motivate users to write reviews and share their experiences

Area 2: Building Brand Credibility & Attracting Business Partners (B2B)

- Establish the platform's **Brand Positioning** in the eyes of brands and agencies

- Produce **Case Studies and Success Stories** showcasing measurable results from brands using the platform

- Organize **Events, Webinars, and Roadshows** to build credibility with brand partners

- Develop **Thought Leadership Content** such as Insight Reports, Whitepapers, and Industry Data

- Build a **B2B Content Funnel** covering the full journey from Awareness Interest Decision

- Collaborate with the Sales team to create **Marketing Materials** that support deal closing

Area 3: Brand Image & Identity

- Define the platform's **Brand Identity** including Tone of Voice, Visual Direction, and Brand Personality

- Manage **PR and Media Relations** to ensure the platform is featured in the right channels and publications

- Oversee **Reputation Management** both online and offline

- Build a **Community Brand** that makes users feel a genuine sense of belonging to the platform

- Develop a **Messaging Framework** that clearly and consistently communicates the platform's value proposition

Qualifications

**7+ years** of experience in Marketing

Proven ability to execute both **B2C and B2B Marketing**

Expertise across **Brand Building, Performance Marketing, Content Strategy, PR, Event Management, Data Analytics, CRM, and B2B Marketing**

A rare combination of **Creative and Analytical thinking** — with a deep understanding of both consumer behavior and business needs

Estimated Salary

**100,000 – 150,000 THB / month**