Role Summary:
The HR Director is a keystrategic business partner to the leadership team, driving a high-performance, sales-oriented culture aligned with the company's growth, profitability, and transformation agenda.
This role goes beyond traditional HR managementfocusing on sales productivity, performance discipline, leadership accountability, and capability building to support commercial excellence and operational execution.
Key Responsibilities:
1. Business & Sales Partnership
- Partner closely with Sales, Marketing, and Product leaders to translate commercial strategy into people and performance plans.
- Design and drive sales capability, productivity, and incentive effectiveness, ensuring alignment with revenue and margin targets.
- Act as a trusted advisor to the General Manager and Head of Departments on organization design, workforce planning, and leadership effectiveness.
2. Performance Management & Rewards
- Lead the design and execution of a performance-driven culture, with clear KPIs, outcome accountability, and disciplined reviews.
- Oversee sales incentive schemes, variable pay, and performance-linked rewards, ensuring fairness, competitiveness, and motivation.
- Drive adoption of OKRs / KPIs / balanced scorecards across sales and support functions.
3. Organization & Capability Development
- Build leadership and managerial capability with strong focus on:
- Sales leadership
- Coaching for performance
- Execution discipline
- Data-driven decision making
- Lead succession planning for critical sales and commercial roles.
- Champion continuous upskilling aligned with the company's technology, solutions, and services portfolio.
4. Talent Strategy & Workforce Planning
- Develop and execute talent strategies to attract, retain, and develop high-performing sales and commercial talent.
- Optimize workforce structure for speed, productivity, and cost efficiency.
- Use workforce analytics to anticipate capability gaps and performance risks.
5. Culture, Engagement & Change Leadership
- Drive a culture of ownership, accountability, and results, while maintaining company's values and ethical standards.
- Lead change initiatives related to business transformation, go-to-market shifts, or operating model changes.
- Strengthen employee engagement with a clear link between effort, performance, and reward.
6. HR Governance & Compliance
- Ensure full compliance with Thai labor laws, corporate governance, and global HR policies.
- Balance performance rigor with employee relations, risk management, and sustainability.
- Lead HR operations excellence, ensuring efficient, scalable, and compliant HR processes.
Qualifications & Experience
- Bachelor's or Master's degree in HR, Business Administration, or related fields
- 1215+ years of progressive HR experience, with senior leadership exposure
- Proven track record supporting sales-led, performance-driven organizations
- Languages: Professional English and Thai
Strong Experience required in:
- Sales incentive design
- Performance management systems
- Organization design & change
- Experience in multinational / matrix environments preferred
- Solid knowledge of Thai labor law and industrial relations
Leadership Competencies
- Commercial acumen & business mindset
- Influential partner to senior leaders
- Data-driven and outcome-oriented
- Strong change leadership capability
- High integrity, resilience, and execution focus
Key Success Indicators
- Improved sales productivity and revenue per head
- Strong linkage between performance outcomes and rewards
- High-quality sales and leadership pipeline
- Increased accountability and execution discipline across BUs
- Positive engagement scores in critical commercial roles
