Intern, Social Media & Creatives

Fresher

Job Description

Job Description

Own and grow the studio's presence across YouTube, TikTok, and X through content planning, publishing, and community management.
Develop and maintain the social content calendar, ensuring a consistent publishing cadence.
Monitor gaming, Roblox, and social media trends, turning relevant moments into timely content opportunities.
Work closely with the Editor to ideate content, prepare creative briefs, and guide video and visual production.
Produce lightweight social content to maintain player engagement between major updates.
Manage the Roblox Experience Page, including thumbnails, descriptions, events, and other storefront assets.
Optimise storefront performance using data and player insights to improve player acquisition and conversion.
Support Roblox Sponsored Ads and off-platform paid campaigns, including creative planning, campaign setup, and performance optimisation.
Lead go-to-market planning for game updates, coordinating marketing activities across social, community, and paid channels.
Adapt and localise marketing copy and creative for the US audience, ensuring cultural relevance and platform fit.
Monitor campaign and channel performance, using insights to continuously improve content, community growth, and marketing effectiveness.

Job Requirements

Experience managing social media platforms such as YouTube, TikTok, and X.
Strong understanding of social media trends, gaming culture, and content that drives engagement.
Experience running paid digital campaigns, including Roblox Sponsored Ads and/or off-platform advertising.
Confident in engaging and communicating with online communities.
Strong organisational skills with the ability to manage content calendars and multiple campaigns.
Good creative judgement, with the ability to brief designers and editors effectively.
Familiarity with Roblox storefront optimisation and performance metrics.
Data-driven mindset with the ability to interpret campaign and content performance to inform decisions.
Experience creating or editing social media content is a plus.
Experience working with Roblox or gaming communities is a plus.
Experience planning and executing go-to-market or integrated marketing campaigns is a plus.
Experience conducting A/B testing for thumbnails or creative assets is a plus.
Strong copywriting skills for social media and storefronts are a plus.
Fluency or market expertise in regions beyond the US (e.g. Latin America or Southeast Asia) is a plus.