The key account and e-commerce manager is responsible for driving the execution of brand and commercial strategies across digital sales channels, ensuring excellence in online presence, promotion and conversion. This role acts as the key interface between marketing, sales and eRetailers, translating brand & commercial objectives into shopper-centric initiatives that enhance visibility, engagement, and sell out performance in the digital environment. The area is new for Kraft Heinz in SSEA and will needed to be further structured and refined.
Key responsibilities:
- Digital Channel Strategy Execution: translate brand and sales strategies into tailored online plans for each digital customer (marketplaces, B&C, quick commerce). Align and execute commercial calendars, launches, and campaigns in collaboration with Sales and Marketing teams.
- Visibility and Conversion: Ensure best-in-class product content, imagery, and search optimization across all eRetail platforms. Deploy digital trade initiatives (e.g., banners, activations, product sampling) to increase brand visibility and conversion.
- Promo & Investment Planning: Coordinate digital promotional mechanics in line with budget, ROI, and brand guidelines. Monitor competitive pricing and promotions to adjust plans accordingly.
- Performance Analysis & Reporting: Track and analyze key performance indicators (e.g., sell-out, share of shelf, conversion rates, media ROI). Generate actionable insights to optimize future campaigns and investments
- Content & Assortment Management: Maintain accurate and complete product information, ensuring consistent presence across platforms. Support in defining digital assortment priorities and product visibility strategies by platform.
Qualifications:
- At least Bachelor Degree in related field
- Previous experience in FMCG Industries in E-commerce or in pure e-commerce players
- Proficiency in Excel and Power Point
- Project management
- Proficient in English
- Resilient and self-motivation
- Good communication skill
