We're hiring: Key Account Executive
Location: Bangkok (Rama 3), Thailand (on-site)
At I.C.C. International PCL., we are a leading force in Thailand's Retail and FMCG sectors, backed by more than 61 years of industry heritage. We represent a diverse portfolio of premium brands and are committed to delivering excellence, innovation, and long-term value to our customers. As part of our continued growth, we are seeking talented professionals to join our team and help drive impactful initiatives that enhance our market presence and strengthen consumer engagement.
Key Responsibilities:
- Own and drive sales revenue through TVC (Television Commerce) and broadcast shopping channels, ensuring consistent volume growth and profitability.
- Develop and manage strong commercial partnerships with major TV stations and broadcast platforms (e.g., TV5, Nation TV, TV9, My Choice, and other shopping channels).
- Negotiate airtime packages, product placement slots, campaign mechanics, promotional bundles, and trade terms to maximize sell-through performance.
- Lead sales forecasting and pipeline planning for TVC channel, including demand planning, campaign-based volume estimation, and sell-in vs sell-out tracking.
- Identify and develop new sales opportunities within broadcast, livestream TV, cross-border TV shopping, and alternative media-driven commerce platforms.
- Collaborate closely with Merchandising and Supply Chain teams to ensure inventory readiness, pricing alignment, margin control, and replenishment planning.
- Work with Brand & Marketing teams to design TVC-specific promotional strategies, script positioning, product storytelling angles, and value bundles.
- Monitor daily and weekly sales performance, campaign ROI, conversion metrics, and product ranking across TVC programs.
- Conduct margin analysis and basic P&L tracking for products sold through TVC channel to ensure commercial sustainability.
- Track competitor campaigns, pricing trends, and program formats to identify growth opportunities and competitive differentiation.
- Provide structured weekly and monthly business reports to Commercial Manager covering revenue performance, pipeline outlook, risks, and expansion plans.
- Support long-term channel strategy by exploring adjacent sales channels such as digital TV shopping, social commerce integration, and co-branded media campaigns.
Qualifications:
- Bachelor's degree in Business Administration, Marketing, Communication, or related field.
- 36 years of experience in sales, key account management, media commerce, TV shopping, FMCG, or alternative sales channels.
- Strong negotiation skills with ability to manage trade terms, promotional investment, and airtime cost structure.
- Experience in forecasting sales volume and managing campaign-based sales pipeline.
- Solid understanding of pricing strategy, margin structure, and promotional ROI.
- Ability to analyze sales data and provide actionable commercial insights.
- Strong cross-functional coordination skills with merchandising, brand, finance, and supply chain teams.
- Proficient in Microsoft Excel, PowerPoint, and sales reporting tools.
- Energetic, commercially driven, and proactive in expanding sales opportunities.
- Comfortable presenting products and business plans to external partners and internal stakeholders.
Why Join Us
Be part of an established organization with a long-standing and trusted brand heritage.
Work alongside passionate teams in a dynamic, fast-paced industry.
Enjoy strong career development opportunities and a competitive compensation package.
Please note: Only shortlisted candidates will be contacted by our HR team.
