1. Account Management
- Manage day-to-day operations with CVS key accounts (7-Eleven, FamilyMart, Lotus's Go Fresh, etc.).
- Build and maintain strong business relationships with buyers, merchandisers, and relevant stakeholders.
- Monitor account performance and develop strategies to achieve sales, distribution, and profitability targets.
2. Sales & Negotiation
- Prepare and present sales proposals, promotions, new product listings, and business reviews.
- Negotiate trading terms, visibility, and promotional activities to maximize ROI.
- Lead annual/quarterly business planning with CVS buyers.
3. Promotion & Trade Activities
- Plan, execute, and monitor in-store promotions, campaigns, and merchandising activities.
- Coordinate with trade marketing and supply chain to ensure smooth execution of all activities.
- Track promotion effectiveness and analyze ROI.
4. Data & Performance Analysis
- Analyze sales data, market trends, and competitor activities within the CVS channel.
- Prepare weekly/monthly sales reports, forecasts, and insights to drive decision-making.
- Monitor OOS (out-of-stock), distribution gaps, and store-level performance.
5. NPD (New Product Development) Coordination
- Work closely with Marketing, R&D, and Supply Chain to launch NPD into CVS channels.
- Coordinate sampling, costing, product specs, and sell-in presentations to buyers.
- Evaluate post-launch performance and recommend improvements.
6. Cross-functional Collaboration
- Collaborate with marketing, supply chain, trade marketing, finance, and operations teams to ensure alignment.
- Resolve operational issues such as replenishment, billing, stock accuracy, and delivery.
Qualifications
- Bachelor's Degree in Business, Marketing, or related fields.
- 35 years of experience in Key Account Management, Sales, or Modern Trade (FMCG/food industry preferred).
- Experience working with CVS accounts (7-Eleven, FamilyMart, etc.) is a strong advantage.
- Strong negotiation, communication, and analytical skills.
- Proficiency in MS Excel, PowerPoint, and data analysis tools.
- Good interpersonal skills and the ability to work under pressure.
