About Klook
We are a leading pan-regional experiences platform in Asia Pacific, purpose built to digitalize experiences and make them accessible to every traveler. Our mission is to build the digital infrastructure for the global experience economy empowering merchants to share their passions and travelers to discover the heartbeat of each destination. We operate a mobile-first, curated platform featuring diverse experiences across global destinations. Do you share our belief in the wonders of travel Global citizens ourselves, Klookers are not only curating memorable experiences for others but co-creating our world of joy within Klook. We work hard and play hard, upkeeping our high-performing culture as we are guided daily by our 6 core values:
Customer First
Push Boundaries
Critical Thinking
Build for Scale
Less is More
Win as One
We never settle, and together, we believe in achieving greater heights and realizing endless possibilities ahead of us in the dynamic new era of travel. Care to be a part of this revolution Join us!
Role Overview
Role Title: Manager, Emerging Channels & Growth
Function: Marketing
Seniority Level: Mid-Senior level
Employment Type: Full time
The Mission
- Klook's growth engine continues to scale across markets and moments of travel. In this role, you will help identify, qualify, and activate emerging channel opportunities (e.g. CTV, OTT, YouTube, premium video platforms), with a strong focus on brand and major campaign moments, while ensuring strong incrementality and full-funnel measurement in a privacy-first world.
- You will partner closely with the channel lead to size opportunities, design experiments, and evaluate impact through incrementality tests. You will also bring strong commercial acumen, supporting partner qualification and deal discussions where needed. This role shapes how Klook tests, proves, and scales new growth levers with rigor and confidence.
Key Responsibilities
- Identify, size, and qualify emerging upper and mid funnel channel opportunities, with a focus on high-impact brand and major campaign periods.
- Plan, activate, and optimise media for emerging channel tests, either directly via self-serve DSPs or through managed service agency partners.
- Activate and evaluate channels such as CTV/OTT inventory, YouTube, premium streaming video platforms, and other evolving paid media surfaces.
- Co-design incrementality and experimentation frameworks with data science to evaluate impact across the funnel.
- Work closely with data engineering to ensure tracking, pixels, and event implementations support reliable measurement and experimentation.
The Must-Haves
- 5+ years of experience in performance marketing, programmatic media buying, or growth-focused roles.
- Hands-on experience planning and optimising programmatic media via DSPs, ideally across CTV, OTT, YouTube, or premium video inventory.
- Demonstrated experience evaluating and activating emerging or upper/mid funnel paid channels.
- Working knowledge of incrementality measurement and experimentation, including geo-lift, holdouts, platform lift tests, and brand lift studies.
- Strong understanding of digital tracking, pixels, and event-based measurement in a privacy-first environment.
- Fluency in both brand and performance KPIs (e.g. reach, frequency, engaged views, brand lift, CTR, CVR, CPA, downstream value).
- Strong creative judgment, with the ability to translate brand and performance goals into effective video and messaging hypotheses.
- Extra points if you have worked on high-volume consumer platforms (travel, e-commerce, marketplaces) and demonstrate strong creative judgment alongside performance optimisation instincts.
The Ideal Candidate (Hard Skills & Tech Stack)
- Has experience directly buying and optimising media in DSPs, and understands when to use self-serve versus managed service execution models.
- Familiarity with major DSPs and programmatic ecosystems (e.g. DV360, The Trade Desk, Amazon DSP, or similar).
- Brings solid media planning fundamentals, including selecting channels based on target audience, objectives, and role across the user funnel.
- Able to connect upper-funnel media signals (reach, frequency, engaged views, brand lift) to lower-funnel performance and business outcomes.
- Brings strong creative judgment and can articulate why video or messaging performs or underperforms.
- Comfortable designing and interpreting brand lift studies, platform lift tests, geo experiments, and other incrementality methodologies.
- Strong understanding of how tracking, pixels, and event schemas translate into reliable measurement and experimentation.
- Comfortable operating across multiple markets and stakeholder groups.
Why Join Us
- The Playground: You will manage one of the largest and most complex travel ad accounts in the world. The data volume here is a strategist's dream.
- Performance Branding: We aren't just chasing installs; we are building a brand. You will define how Klook shows up on the screens of millions of travelers.
- Global Impact: Your campaigns will directly inspire people to leave their homes and experience the world. You are selling memories, not widgets
Klook is proud to be an equal opportunity employer. We hire talented and passionate people of all backgrounds. We believe that a joyful workplace is an inclusive workplace, one where employees from all walks of life have an equal opportunity to thrive. We're dedicated to creating a welcoming and supportive culture where everyone belongs. Klook does not accept unsolicited resumes from any temporary staffing agency, placement service or professional recruiter (Agency). Klook will not be responsible for, and will not pay, any fees, commissions or other payments related to such unsolicited resumes. An Agency must obtain advance written approval from Klook's Talent Acquisition Team to submit resumes, and then only in conjunction with a valid fully-executed agreement for service and in response to a specific job opening for which the Agency has been requested to submit resumes for. Klook will not be responsible for, and will not pay, any fees, commissions or other payments to any Agency that does not have such agreement in place or does not comply with the foregoing. 
