Manager-Marketing, Customer Insight & Dine-in Experience

Job Description

1. Job Purpose:

Plan and execute brand and innovation, manage product portfolio and pricing, that lead to higher category consumption with strong brand association.

2. Main Responsibilities:

• Develop brand strategy and brand execution
• Develop annual marketing / product calendar to drive brand to achieve budgeted target and brand position
• Review and revise marketing programs, product range / menu, and customer experience through product to best suit customer & market conditions, of all channels
• Manage product portfolio performance, and plan for product strategy
• Develop new product and new extended brand plan with commercial plan
• Develop pricing strategy and review pricing to drive brand performance to achieve sales target and brand positioning
• Design and manage packaging, as part of branding
• Monitor competitive movement / activities in conjunction with regular store visit and initiate corresponding plans to continuously drive store traffic.
• Maintain good working relationship with all cross functional team and external agencies ensuring proper implementation of marketing plans.
• Build team capability in order to ensure continued growth of the business. Identify and address team performance gap in order to help team stay on track.

Qualifications

Qualifications:

• Bachelor degree in Marketing or any related fields.
• At least 8 year experience in Marketing
• Experience in Food industry would be a plys
• Proficiency in English communication and presentation skills
• Strong drive for results
• Strong in innovative and people management
• Good connection and networking with the industrial bodies

Additional Information

We are a diverse group of down-to-earth, straightforward and very result-oriented people with a vision. To be a Global Operator of Multiple Food Brands with the objective of providing 100% Satisfaction to all stakeholders.

We also share an inspiring organization culture: Driving to Unlock the Impossibilities. This culture is the foundation in everything we do here. If you are a highly motivated, extremely organized business executive with a successful track record in driving sales, and are looking for an opportunity to play a key role for an exciting company that will reward you for your dedication, then Minor Food is right for you