Manager - Trade Marketing (International Business)
Key Responsibilities
Strategic Trade Marketing Development
- Develop and execute international trade marketing strategies aligned with brand positioning and both offline and online channel directions.
- Lead product launches, instore activations, and promotional campaigns to drive sellout and strengthen market penetration.
- Convert brand strategies into actionable, marketready trade marketing plans across multiple regions and sales channels.
Commercial Support for International Sales
- Collaborate closely with the International Sales team to design marketspecific trade programs supporting sales targets and business goals.
- Create comprehensive trade marketing toolkits including POS materials, promotional calendars, and execution guidelines.
- Support negotiations with distributors and key accounts through datadriven insights, promotional proposals, and merchandising standards.
- Monitor trade marketing performance, report results to sales leadership, and propose improvements to achieve KPIs.
Retail Partnerships & Merchandising Excellence
- Build and maintain strong partnerships with distributors, wholesalers, and retail operators across international markets.
- Ensure optimal shelf placement, visibility, and compliance with planograms and merchandising standards.
- Ensure consistent brand execution across regions while adapting to local market requirements where needed.
Budget & Financial Management
- Plan and manage trade marketing budgets to ensure efficient resource utilization aligned with business priorities.
- Monitor P&L impact of trade marketing activities and ensure spending effectiveness.
- Assess ROI of promotions and trade investments, providing actionable recommendations for optimization.
Product Portfolio & Market Insights
- Analyze market trends, competitor activities, and consumer behavior to identify growth opportunities and refine trade marketing strategies.
- Support new product development (NPD) launches with feasibility studies, pricing evaluations, and promotional planning.
- Conduct SKU performance and profitability analysis to support portfolio optimization and rationalization.
Qualifications
- Bachelor's degree in Marketing, International Business, Business Administration, or related fields; Master's degree or MBA is a plus.
- 7-10 years of experience in Trade Marketing or Commercial roles within FMCG, with at least 3-5 years managing international or regional markets.
- Strong experience working with international distributors, key accounts, and crossborder trade operations.
- Deep understanding of trade marketing strategy, retail execution, merchandising standards, and both offline & online channel dynamics.
- Proven capability in budget management, P&L analysis, ROI assessment, and financial performance tracking.
- Strong analytical and strategic thinking skills with the ability to translate insights into actionable business decisions.
- Proficiency in English (spoken and written); additional languages are an advantage.
- Willingness to travel internationally as required.
