Marketing Automation Specialist

British Council Pay Band 6

Department: Marketing

Contract Type: Fixed Term Contract (2 Years) Full Time

Location: Noida, India

Apply by: Wednesday 8th July 11:59 pm Local time

The Role

To support regional marketing teams with the in-platform build and delivery of marketing campaigns and programmes using HubSpot. This includes adapting global customer journeys for English and Exams and Cultural Engagement, designing new journey entry points, and delivering content localisation, translation, and localised channel strategies where required.

Key Responsibilities

The role is responsible for building, adapting, and executing marketing campaigns within HubSpot Marketing Hub, including the design and maintenance of email templates, landing pages, forms, customer journeys, workflows, and audience lists. The postholder will support content localization and regional adaptation of global campaigns, maintain platform governance through effective management of taxonomy, user profiles, consent processes, and reporting standards, and create insightful dashboards and performance reports to support decision-making. Working closely with regional and global stakeholders across multiple time zones, the role will also contribute to marketing operational excellence by promoting HubSpot best practices and supporting the continuous improvement of marketing automation capabilities across the organization.

Role specific knowledge and experience

Essential Experience

• Experience designing and building templates (email etc), landing pages, journeys, managing lists, and general platform governance within HubSpot Marketing Hub
• Proven experience working in a content/digital marketing role within a large and complex organisation
• Stakeholder engagement and influencing
• Experience with Marketing platform governance

Desirable Experience

• HubSpot Marketing Hub Certification(s)
• Experience in CRM tool like Salesforce
• Experience of marketing techniques, data and lead generation marketing
• Experience in visualisation tools viz. Tableau, PowerBi
• Experience within a global organisation
• Experience in UI/UX and digital design principles for customer engagement
• HTML, SQL, and CSS
• Experience with dynamic personalisation
• AL driven content, messaging, segmentation, and targeting

Education

Essential:

Degree or professional qualification in marketing, communications or business or demonstrable level of equivalent experience

Desirable:

Postgraduate degree in a relevant field, e.g. marketing and communications and business studies or demonstrable level of equivalent experience

Professional Qualification and Certification

Desirable - HubSpot Marketing Hub Certification(s)