Marketing Executive

Put a LIFT in Your Career! Hyster-Yale, Inc. (HY), through its wholly owned operating subsidiary, Hyster-Yale Materials Handling, designs, engineers, manufactures, sells and services a comprehensive line of lift trucks, attachments, aftermarket parts and technology solutions marketed globally primarily under the Hyster® and Yale® brand names. We are one of the global leaders in the Material Handling industry and have been building relationships and partnering with our customers, suppliers, dealers, and employees for over 100 years.

Hyster-Yale Lift Trucks Singapore is a wholly owned subsidiary of HYMH, and we are looking for a Marketing Executive to join the team at our Singapore office. This position will support the Sales Manager to implement marketing strategies, execute go-to-market plans to grow market share of new and used trucks.

Job Responsibilities:

• Strategize and execute creative marketing campaigns aligned with business objectives and growth targets.
• Work with Sales Manager to develop, coordinate and manage marketing initiatives from concept to completion timely and effectively.
• Manage and grow the company's social media presence (Eg. LinkedIn, Facebook, Instagram, etc) through content engagement.
• Plan and execute marketing campaigns and performance tracking.
• Monitor and analyze campaign performance, leads generation, SEO or website results to refine future marketing strategies and initiatives.
• Ensure consistency in brand identity, tone and messages across all marketing touchpoints.
• Work with inter-departments to understand the needs and ensuring marketing efforts support the business objectives.
• Identify new marketing trends and technologies that could be incorporated into the business.
• Design and prepare marketing materials such as EDM/flyers/leaflets as of when required.
• Assist with administrative coordination related to campaign approvals, quotations, invoices and post-campaign reporting.
• May require working overtime and occasional weekends
• Ad-hoc tasks as of when required

Job Requirements:

• Degree or Diploma in Marketing, Communication, or related discipline is preferred.
• Minimum 2 years in marketing with experience in planning, execution, and analysis.
• Hands-on experience with social media management, campaign coordination, content execution and performance tracking.
• Good understanding of digital marketing platforms, leads generation and campaign analytics.
• Strong communication and coordination skills to be able to convey ideas clearly to drive the company's marketing aspect.
• Creative and willingness to explore new marketing channels.
• Proficiency in MS Office and design platforms such as Canva or any others.