Marketing Executive / Senior Marketing Executive

About the role

We are looking for a hands-on, energetic and outgoing Marketing Executive to drive influencer marketing, public relations, and content creation across our three F&B brands in Singapore. This is not a back-office desk job. We need someone who lives and breathes Singapore's food and social media scene-someone who can pitch to media, coordinate with local creators, pick up a camera or phone to shoot food content, and rapidly edit engaging short-form videos (TikTok/Reels) to drive footfall.

Key responsibilities

• Handle day-to-day outreach, relationship management, and booking of local food & lifestyle KOCs/KOLs for tasting sessions and store visits

• Maintain and actively expand an up-to-date database of Singapore F&B creators across TikTok, Instagram, and Lemon8

• Conceptualize and execute short-form video content (TikToks, Reels) for menu launches, promotions, and brand campaigns

• Handle on-site video shooting and editing independently, ensuring fast turnaround times for social media publishing

• Assist in drafting media pitches, press releases, and coordinating invites for local food journalists and media partners

• Support on-ground media tastings, store openings, and brand events

• Track campaign deliverables, promo code redemptions, and collate metrics/reports for performance analysis

• Coordinate closely with restaurant operations teams to schedule influencer visits smoothly without disrupting peak-hour services

About you

• At least 3 years of marketing experience, strictly within the Singapore F&B or hospitality industry

• Existing connections or a proven track record of working with Singapore-based food/lifestyle KOCs and influencers

• Demonstrable proficiency in mobile/video shooting and editing (using CapCut, Premiere Pro, etc.)

• Deep familiarity with local dining habits and social media trends in Singapore

• Highly organized, resilient, and comfortable working in a fast-paced F&B environment

Applicants are required to provide a portfolio or samples of previous content work. If you are passionate about F&B marketing and enjoy creating impactful content, we welcome you to join our growing team.