Marketing Manager

Job Summary

The Marketing Manager is responsible for planning, managing, coordinating, and executing the hotel's overall marketing communications and digital marketing activities to strengthen brand positioning, drive awareness, support revenue generation, and enhance the guest experience. The position has a primary focus on Marketing Communications (60%) and Digital Marketing (40%).

Main duties and Responsibilities

• Plan and execute integrated marketing communications campaigns across online and offline channels.
• Strengthen the hotel's brand image across local, regional, and international markets.
• Monitor market, business, social, and competitive trends to identify opportunities and maintain a competitive edge.
• Develop and implement digital and social media strategies to build awareness, engagement, and community.
• Manage content planning, paid media, influencer/KOL collaborations, and platform performance.
• Work with ONYX digital marketing team and agencies to execute campaigns, drive online revenue, and analyse digital performance and optimise campaigns for ROI.
• Develop and maintain strong media relationships to maximise positive coverage.
• Manage media inquiries, press releases, media visits, interviews, photoshoots, and filming.
• Develop partnerships that drive bookings, guest acquisition, engagement, and retention across Rooms, F&B, and Wellness.
• Ensure all collateral, both online and offline, is accurate, consistent, and aligned with ONYX brand standards.
• Act as the hotel's brand custodian across all communication touchpoints.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.
• Minimum of 3-5 yeas in Marketing Communications and Digital marketing experience in hotel industry
• Strong written and verbal communication skills in English; additional language skills are an advantage.
• A comprehensive knowledge of the commercial aspects of a hotel and its segments, in order to produce effective consumer and trade plans.
• Experience collaborating with cross-functional teams and external agencies in a fast-paced environment. Understanding of brand positioning, customer segmentation, and performance reporting; hospitality or travel industry experience is beneficial.
• Experience managing multi-channel campaigns, strategic partnerships, PR, content marketing, and customer engagement initiatives.
• Knowledge of AI-powered marketing tools, personalization, and emerging digital marketing trends is highly preferred.