Marketing Manager

What you'll do:

• Lead and provide oversight on the marketing program, covering all online and offline marketing activities; work closely with related teams to deliver effective marketing and drive sales according to the company's target/goal
• Perform market analysis and devise marketing strategies to successfully drive digital solutions into the market
• Develop a marketing communication plan, including PR and campaigns, that aligns with the product roadmap
• Develop creative briefs and guide the creative direction of all marketing content to meet objectives for advertising and public communications, including print, digital, and video assets
• Conceptualize and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels
• Ensure accuracy of all internal and external communications related to marketing efforts
• Approve content curated by the marketing team or external marketing agencies
• Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets.
• Manage the performance of the marketing team and external marketing agencies, and ensure maximum impact from marketing efforts while meeting the set budget
• Identify the effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize efforts accordingly
• Keep abreast of the current market trends and competitions, and initiate improvement directives to adjust marketing strategies and tactics

What we're looking for:

• Bachelor's or Master's degree in Marketing, Business Administration, or related field
• 7+ years of experience in marketing strategy and operations
• Proven track record managing large-scale marketing programs and campaigns
• Experience with technology vendors or digital solutions (e.g., digital signature, e-timestamp, mobile apps) is a plus
• Strong understanding of both B2B and B2G marketing (enterprises and government)
• Exceptional leadership, communication, and project management skills
• Metrics-driven mindset with a creative eye
• Well-established network within corporations and/or government agencies