Marketing Manager

Senior / Brand Manager (Marketing)

Join CPF and play a key role in creating innovative products and building brands that inspire millions of consumers in one of the world's fastest-growing food markets.

What You'll Do

• Lead the development of new products and new brands for the Thailand & Overseas market.
• Transform consumer insights and market trends into innovative product concepts and winning brand strategies.
• Drive end-to-end brand building—from consumer insight, product innovation, and brand positioning to successful go-to-market execution.
• Identify growth opportunities through market, consumer, and competitor analysis.
• Lead New Product Development (NPD) projects and deliver successful product launches.
• Partner with cross-functional teams including R&D, Sales, Trade Marketing, Packaging Development, and international teams to drive business success.
• Lead strategic projects that deliver sustainable business growth and strengthen category leadership.

What We're Looking For

• Bachelor's degree or higher in Marketing or a related field (Master's degree is a plus).
• Proven experience in Brand Marketing, Brand Strategy, Consumer Marketing, or New Product Development (NPD).
• Strong track record of building successful brands and launching innovative products.
• Experience in the FMCG or Food industry is highly preferred.
• Strong analytical, strategic thinking, and project management skills.
• Excellent communication and stakeholder management skills.
• Ability to thrive in a cross-cultural and international business environment.