Marketing Manager

Title: Marketing Manager

Location: Bangkok City

THAI CITIZENS ONLY - No work Permit provided

(Long-term Contracting set-up, with prospects for Permanent in future)

About the Company

Our client is a leading international home appliances company with a strong global presence, committed to creating innovative consumer experiences through world-class products and marketing excellence.

About the Role

Are you passionate about bringing new products to market and creating impactful consumer campaigns

We are looking for a Consumer Marketing Manager to lead the successful New Product Launches (NPL) in Thailand. You will be responsible for translating global product launch strategies into locally relevant marketing campaigns, ensuring every launch reaches consumers through compelling storytelling, integrated marketing, and flawless execution.

Working closely with Regional Marketing, Product, Digital, Media, Commercial, and Creative teams, you will own the end-to-end coordination of product launches—from content localization and campaign planning to KOL activation and go-to-market execution.

Key Responsibilities

Lead New Product Launches

• Drive the end-to-end execution of New Product Launch (NPL) campaigns in the Thai market.
• Localize global product launch assets to ensure strong local relevance and consumer engagement.
• Coordinate integrated go-to-market activities across digital, social media, e-commerce, retail, CRM, website, SEO, and media channels.
• Manage launch timelines, stakeholder alignment, approvals, and campaign delivery to ensure flawless execution.

Content & Creative Development

• Develop compelling local content and creative concepts that bring new products to life.
• Translate product features into engaging consumer stories across multiple marketing channels.
• Prepare creative briefs and collaborate with agencies to produce high-quality campaign assets.
• Review localized content and translations to ensure brand consistency and quality.

KOL & Influencer Marketing

• Identify and manage KOLs and influencers to support new product launches.
• Brief creators on campaign objectives and messaging.
• Review content deliverables to ensure alignment with brand guidelines and campaign goals.

Marketing Operations

• Support campaign budgeting and marketing operations.
• Coordinate Purchase Requisitions (PR), Purchase Orders (PO), and accrual processes.
• Ensure compliance with internal procurement and financial procedures.

What We're Looking For

• Experience leading New Product Launches (NPL) or integrated consumer marketing campaigns.
• Background in consumer marketing, brand marketing, product marketing, or trade marketing within FMCG, consumer electronics, retail, or related industries.
• Strong storytelling, content development, and digital marketing capabilities.
• Experience working with creative agencies, media partners, and KOLs.
• Excellent project management and cross-functional stakeholder management skills.
• Ability to manage multiple projects in a fast-paced environment.
• Strong communication skills in both Thai and English.

Why Join

Join a globally recognized consumer brand where you'll play a pivotal role in launching innovative products, shaping local marketing strategies, and delivering exciting campaigns that reach millions of consumers across Thailand.