Develop and execute local brand strategies in Bangkok, including store opening campaigns, local brand collaborations, seasonal marketing initiatives, and partnerships with celebrities or local resources
Translate and localize content from Chinese into Thai, including menus, marketing copies, promotional materials, and other brand communication assets
Conduct consumer research and market analysis for new product launches, providing insights into the Thailand
local market
Liaise with local Thai suppliers to manage the production of marketing and promotional materials, ensuring qualitycontrol and timely delivery
Manage external brand communications and coordinate with business partners and stakeholders to ensure smooth execution of projects
Qualifications
Fluent in both Chinese and Thai (spoken and written)
Minimum 2 years of experience in brand marketing, marketing communications, or international business
Strong understanding of the Thailand market and consumer behavior
Excellent communication, coordination, and stakeholder management skills
Detail-oriented with strong execution ability and ownership mindset
Willingness to travel frequently within Southeast Asia.
Prior experience in F&B or chain retail marketing / campaign execution is a strong plus
