Job Location:
The Parq Building
Overview
Minor Food is one of Asia's most dynamic food service companies and a leading global restaurant operator, with more than 2,700 outlets across 25 countries. Our portfolio spans a wide range of well-loved brands - from The Pizza Company, Swensen's and Sizzler to Dairy Queen, Burger King, The Coffee Club, Bonchon, The Steak & More, Benihana and more.
Driven by a commitment to delivering exceptional customer experiences and achieving the highest standards of satisfaction. We grow by innovating, expanding into new markets and investing in the people who make it all happen. Whether you're building your first career in food service or bringing years of expertise to the table, Minor Food offers the scale of a global operator with the energy and opportunity of a company that's still very much on the move.
Job Purpose
Lead the development and execution of marketing strategies to drive sales growth, customer traffic, and brand performance across dine-in, delivery and takeaway channels.
Key Responsibilities
- Lead channel growth strategies across dine-in, delivery, takeaway and emerging channels to achieve sales and profitability targets.
- Develop and execute commercial and marketing plans that increase traffic, customer frequency, and brand preference.
- Own end-to-end customer journey initiatives to enhance customer experience, engagement, and loyalty.
- Lead annual promotional calendars, campaign planning, execution, and performance evaluation.
- Monitor business performance, forecast sales impact, and optimize marketing ROI through data-driven analysis.
- Build strategic partnerships with landlords, delivery platforms, and external partners to drive incremental sales opportunities.
- Collaborate with Operations, Finance and other stakeholders to ensure seamless execution and business alignment.
Qualifications
- Bachelor's degree in Marketing, Business Administration, or related field.
- 6+ years of experience in Marketing, Commercial, Retail, FMCG, or QSR business.
- Proven track record in driving sales growth and leading commercial initiatives.
- Excellent analytical, project management, and stakeholder management skills.
- Demonstrated leadership and people management capabilities.
- Strong communication and presentation skills in English.
- Agile, results-driven, and customer-centric mindset.
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