Trade Marketing Manager

We're hiring: Trade Marketing Manager

Location: Bangkok (Rama 3), Thailand (on-site)

At I.C.C. International PCL., we are a leading force in Thailand's Retail and FMCG sectors, backed by more than 61 years of industry heritage. We represent a diverse portfolio of premium brands and are committed to delivering excellence, innovation, and long-term value to our customers. As part of our continued growth, we are seeking talented professionals to join our team and help drive impactful initiatives that enhance our market presence and strengthen consumer engagement.

Key Responsibilities:

• Lead trade marketing planning and execution for the Baby category, ensuring strong sales performance, brand visibility, and effective promotion deployment across Modern Trade, Traditional Trade, and E-commerce channels.
• Develop annual trade marketing strategy and promotion calendar by account, aligning campaign activities, trade programs, and customer plans with overall business targets and brand direction.
• Manage Trade Term Agreement (TTA) and trade spending budget, ensuring efficient allocation of promotion investment, cost control, and compliance with P&L and profitability objectives.
• Work closely with Sales and Key Account teams to prepare account plans, promotion proposals, and customer activities to drive revenue growth and strengthen channel performance.
• Coordinate with Brand team to execute marketing campaigns in trade channels, ensuring consistency of communication, strong in-store visibility, and effective sell-out support.
• Plan and execute product launches, seasonal campaigns, and customer promotions across all channels to maximize market impact and commercial results.
• Monitor sales performance, promotion effectiveness, and trade spending, providing analysis and recommendations to improve ROI, margin, and overall business performance.
• Strengthen relationships with Modern Trade partners, distributors, and key customers to support negotiation, listing, promotion planning, and long-term business development.
• Ensure accurate demand planning and coordination with Supply Chain to support promotion activities, stock availability, and smooth execution in trade channels.
• Track market trends, competitor activities, and shopper behavior to identify opportunities and adjust trade strategies accordingly.
• Work closely with Brand, Sales, Finance, Supply Chain, and Merchandising teams to ensure alignment in planning, budgeting, and execution across all commercial activities.
• Support the Brand Director / Commercial Head in business planning, performance tracking, and development of growth strategies for the Baby category.

Qualifications:

• Bachelor's degree in Marketing, Business, or related field
• 3–8 years experience in Trade Marketing / Sales / Key Account in FMCG
• Experience in Toiletries / Personal Care / Household / Baby products preferred
• Strong experience with Modern Trade channels
• Experience managing TTA / trade budget / promotion cost
• Experience in annual promotion planning by account
• Understanding of P&L and commercial margin
• Strong coordination and negotiation skills
• Self-driven, proactive, energetic personality
• Age range preferred: 25–40 years

Why Join Us

Be part of an established organization with a long-standing and trusted brand heritage.

Work alongside passionate teams in a dynamic, fast-paced industry.

Enjoy strong career development opportunities and a competitive compensation package.

Please note: Only shortlisted candidates will be contacted by our HR team.