Marketing Manager

Vantage

Thailand

8-10 Years

This job is no longer accepting applications

Posted a month ago

Job Description

Company Background

Vantage is a globally recognized multi-asset brokerage firm headquartered in Sydney, operating under the oversight of reputable regulatory authorities. With a workforce of over 1,000 employees across more than 30 offices worldwide, we bring over 15 years of industry expertise to our clients. We offer trading opportunities in CFDs across Forex, Commodities, Indices, Shares, and Cryptocurrencies. Our commitment is to deliver a robust trading environment supported by a fast and user-friendly trading platform, enabling clients to capitalize on market opportunities efficiently.

To learn more about our company, please visit: https://www.vantagemarkets.com/

Location: Bangkok, fully on-site.

What You'll Be Doing

Strategy & Planning

Develop and implement annual and quarterly marketing strategies tailored for the Thai and Laos markets, aligning with business growth targets.
Conduct market research to identify opportunities, competitor activities, and customer insights.
Ensure all activities comply with local regulations related to financial promotions.
Own the marketing P&L, managing a multi-million-dollar budget with a strong focus on ROI and cost-per-acquisition (CPA) efficiency.

Digital Marketing and User Growth Management

Lead and optimize omnichannel marketing campaigns (SEM, display, social media, influencers, affiliates), including but not limited to Google, Meta, and Bing.
Organize and execute campaigns from top-of-funnel awareness through conversion and retention, covering all marketing touchpoints, including social media and branding.
Oversee SEO/SEM strategies to dominate key trading- and review-related keywords.
Collaborate with sales and business development teams to convert leads into accounts and retain clients.
Develop and execute retention and reactivation campaigns (email, push notifications, in-app messages) to improve deposit frequency and client engagement.
Design and optimize the user journey from first touchpoint to funded trader, improving conversion rates at each stage.

Performance & Reporting

Monitor, analyze, and report campaign performance (ROI, CPA, CPL, conversions).
Optimize campaigns to maximize efficiency and effectiveness.
Prepare monthly and quarterly marketing reports for management.

Brand & Communication

Strengthen brand positioning across Thailand and Laos.
Build relationships with local media, KOLs, influencers, and partners.
Manage online and offline events, webinars, and sponsorships.
Ensure consistent brand messaging across all channels.

Team & Agency Management

Build, mentor, and lead a high-performing global marketing team (specialists in performance, content, design, CRM, etc.).
Manage relationships with external agencies (creative, PR, SEO, etc.), ensuring delivery against KPIs.

Who We're Looking For

Education

Bachelor's degree in Marketing, Business, Communications, or a related field.

Experience

Minimum of 8 years of marketing experience, with at least 35 years in a senior leadership role within the online trading, CFD, Forex, or FinTech sector.
Proven track record of scaling user acquisition in a regulated environment with clear, measurable ROI.
Deep hands-on experience with affiliate/IB network management in Forex/CFD.
Experience supporting cross-border marketing in Thailand and/or Laos markets.

Technical Skills

Strong knowledge of digital marketing tools (Google Ads, Meta Ads, GA4, analytics platforms, SEO/SEM).
Strong understanding of Forex/CFD/financial trading market trends.
Solid understanding of financial markets and retail trading audience psychology.
Ability to manage agencies, vendors, and partners effectively.
Data-driven mindset with strong analytical and problem-solving skills.

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