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Performance Marketing Lead

Medhavi Skills University
Gurugram
4-6 Years
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Job Description

Responsibilities

Paid Campaign Management

  • Plan, launch, and optimize high-budget campaigns on Facebook, Google, and LinkedIn.
  • Track and improve performance KPIs including CPA, ROAS, CTR, and conversion rates.
  • Implement audience segmentation, bidding strategies, and creative variations.

Data & Optimization

  • Conduct A/B testing for ad creatives, landing pages, and audience groups.
  • Analyze campaign data and make data-backed decisions for ongoing optimization.
  • Maintain accurate tracking using tools like GTM, Facebook Pixel, and UTM links.

Tech & CRM Integration

  • Manage tracking tags, pixels, APIs, and webhooks to ensure smooth data flow.
  • Ensure alignment of campaign tracking with CRM and lead management systems.

Collaboration & Reporting

  • Work closely with the creative and content teams to develop high-impact ads and landing pages.
  • Stay updated with latest trends in ad tech, algorithm changes, and platform updates.
  • Regularly report insights, trends, and campaign performance to leadership.

More Info

Job Type:
Permanent Job
Industry:
Application Performance Management
Role:
Other Roles
Function:
Others
Employment Type:
Full time

About Company

Medhavi Skills University

Medhavi Skills University, Sikkim (MSU) has been established with the passage of The Medhavi Skills University, Sikkim Act 2021 in the Sikkim State Legislative Assembly on 29th June 2021. MSU shall strive to bring convergence of the skilling ecosystem with higher education. MSU is a pioneering university model where employers/ corporates/ industries shall be the stakeholders and influencers in course curriculum design, programme delivery, practical skills training, as well as, for providing on-the-job apprenticeship and internships. MSU’s vision is to emerge as a pioneer institution of skills-based education recognized by employers, nationally and internationally. It shall provide opportunities for flexible learning, competency-based modular courses and credit accumulation/ transfer across educational streams for continuous learning. MSU is sponsored by the Medhavi Foundation, which was founded in 2012 by a group of IIT Alumni. Medhavi Foundation is a skill development and education focussed organisation and a National Skill Development Corporation (NSDC) partner impacting 1,00,000+ youths annually.

Job ID: 128550451

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Last Updated: 10-07-2026 09:46:55 AM
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